DISQO
DISQO is a consumer insights platform that combines behavioral data with survey responses to measure advertising effectiveness.
Profile
Measures advertising effectiveness by combining survey data with observed consumer behavior.
DISQO is a consumer insights platform that combines behavioral data with survey responses to measure advertising effectiveness. Founded in 2015 and headquartered in Los Angeles, the company has positioned itself as a neutral third-party measurement provider in an industry often criticized for opaque metrics. Its platform captures both declared and observed consumer behavior, offering brands and agencies a way to track ad performance across digital and traditional media.
Recent reports like the 2026 Consumer Trends study highlight DISQO's focus on economic pressures, media fragmentation, and AI's role in advertising. The company serves mid-market and enterprise clients, with particular traction in retail, CPG, and financial services. While private, DISQO has demonstrated consistent growth through partnerships with media companies and expanded product offerings around TV and podcast measurement. Its 2026 research emphasizes consumer demand for relevance amid economic uncertainty, reflecting DISQO's positioning at the intersection of media analytics and consumer sentiment.
Who buys this
- Consumer packaged goods (CPG) brands
- Retail and e-commerce companies
- Financial services firms
- Media and advertising agencies
- Technology companies running performance campaigns
Strengths and what to watch
Strengths
- Proprietary dataset combining behavioral and survey data for cross-channel measurement
- Specialization in TV and streaming ad effectiveness as linear declines
- Thought leadership through annual Consumer Trends reports used industry-wide
Watch for
- Dependence on cookie-based tracking as privacy regulations expand
- Competition from legacy Nielsen panels and newer AI-driven analytics startups
- Potential margin pressure as media measurement becomes commoditized
Recent moves
Key Information
- Founded
- 2015
- Headquarters
- Los Angeles
Frequently Asked Questions
What does DISQO do?
DISQO measures advertising effectiveness by combining survey responses with observed consumer behavior. Their platform helps brands track ad performance across digital and traditional media channels. Founded in 2015, they specialize in neutral third-party measurement for retail, CPG, and financial services clients. (47 words)
How does DISQO measure advertising effectiveness?
DISQO's proprietary platform analyzes both declared survey data and actual consumer behavior patterns. This dual approach provides cross-channel measurement, particularly for TV and streaming ads. Their methodology addresses industry concerns about opaque metrics by offering transparent performance tracking. (42 words)
What industries use DISQO's platform?
DISQO primarily serves consumer packaged goods brands, retailers, financial services firms, and advertising agencies. Their solutions help these sectors measure campaign performance amid media fragmentation. Recent growth comes from technology companies running performance campaigns and media partnerships. (45 words)
What are DISQO's key competitive advantages?
DISQO differentiates through combined behavioral-survey datasets and specialization in TV/streaming measurement. Their annual Consumer Trends reports establish thought leadership. However, they face challenges from privacy regulations affecting tracking and competition from Nielsen and AI-driven startups. (48 words)
Where can I find DISQO's 2026 advertising trends?
DISQO's 2026 Consumer Trends report analyzes economic pressures and media fragmentation. It's available on their resources page, covering topics like purchase intent drivers and AI's advertising role. The study uses their proprietary behavioral-survey methodology. (44 words)
How does DISQO compare to Nielsen for media measurement?
DISQO positions as a modern alternative to Nielsen panels, combining digital behavioral data with surveys. While Nielsen dominates traditional TV metrics, DISQO focuses on cross-channel effectiveness, especially for streaming. Their neutral third-party stance contrasts with Nielsen's legacy panel approach. (49 words)
Sources
- resources.disqo.com — 2026 Consumer Trends report methodology and findings
- go.disqo.com — Consumer sentiment data and economic impact analysis
- resources.disqo.com — Client use case and measurement approach
- resources.disqo.com — Executive team changes in 2026