Doshi

Doshi is a Brazilian fintech startup developing a customer loyalty and retention platform for small and medium businesses.

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A mobile app that helps small businesses create digital loyalty programs to retain customers.

Doshi is a Brazilian fintech startup developing a customer loyalty and retention platform for small and medium businesses. Founded in the early 2020s, the company focuses on helping local retailers increase repeat customer visits through a mobile app that manages digital loyalty programs, personalized rewards, and customer engagement tools. The platform aims to address the challenge many small businesses face in converting one-time buyers into loyal patrons.

While still in pre-launch phase as of mid-2025, Doshi's website claims its solution can increase average ticket size by 40% and shows statistics that 62% of customers return within a month when using digital loyalty cards. The company appears to be bootstrapped initially, with no disclosed funding rounds or revenue figures available in public records. What makes Doshi notable is its focus on the underserved SMB market in Brazil, where digital transformation of small retail has lagged behind larger enterprises. The company's pre-launch marketing emphasizes ease of use and quick implementation for shop owners with limited technical resources.

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Who buys this

  • Small retail shops and local service providers
  • Beauty salons and personal care businesses
  • Neighborhood restaurants and cafes
  • Independent fashion boutiques
  • Service-based SMBs (tutors, trainers, repair shops)

Strengths and what to watch

Strengths

  • Focus on Brazilian SMB market with localized solution
  • Claims 40% increase in average ticket size for pilot users
  • Simple implementation requiring minimal technical setup

Watch for

  • No verifiable customer case studies or traction metrics yet
  • Untested in competitive Brazilian fintech/loyalty space
  • Potential challenges scaling with limited disclosed funding

Key Information

Founded
2020

Frequently Asked Questions

What is Doshi app?

Doshi is a Brazilian mobile app helping small businesses create digital loyalty programs. Focused on retailers, salons, and cafes, it offers tools for customer rewards and retention. Currently in pre-launch, it claims to boost repeat visits by 62% and increase average ticket size by 40% for pilot users.

How does Doshi work for small businesses?

The app lets local shops set up digital loyalty programs without technical expertise. Business owners can create personalized rewards, track customer visits, and send promotions. Designed for Brazilian SMBs, it requires minimal setup and aims to convert one-time buyers into regular patrons through mobile-based engagement.

What types of businesses use Doshi?

Doshi targets Brazilian small retailers, beauty salons, neighborhood restaurants, fashion boutiques, and service providers like tutors or repair shops. The platform focuses on businesses needing affordable customer retention tools, particularly those without existing digital loyalty solutions in Brazil's underserved SMB market.

Does Doshi really increase customer spending?

Doshi's pre-launch data claims 40% higher average ticket size and 62% customer return rates within a month when using its digital loyalty cards. However, these figures come from limited pilot tests and lack independent verification or published case studies as of mid-2025.

Is Doshi available yet?

As of mid-2025, Doshi remains in pre-launch phase with no confirmed release date. The startup is bootstrapped with undisclosed funding. Brazilian small businesses can sign up for waitlist access on its launchrock page, but live implementation examples aren't yet publicly available.

How is Doshi different from other loyalty apps?

Doshi focuses exclusively on Brazil's SMB market with localized, simple solutions for shops lacking tech resources. Unlike enterprise platforms, it emphasizes quick setup and basic loyalty features tailored for small retailers. However, its unproven traction and limited funding may challenge differentiation in Brazil's competitive fintech space.

Sources

  1. doshiapp.launchrock.com — Company's pre-launch landing page and product claims
  2. www.crunchbase.com — Basic company profile and category information
  3. www.linkedin.com — Context about customer feedback challenges in startups
  4. www.linkedin.com — Industry context about AI solutions for resource-constrained businesses