Double Precision

DoubleVerify is a digital media measurement and analytics platform that has established itself as a key player in ad verification and performance optimization.

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Provides software to verify digital ad quality and measure campaign performance.

DoubleVerify is a digital media measurement and analytics platform that has established itself as a key player in ad verification and performance optimization. Founded in 2008, the company went public in 2021 and has since grown into a significant force in the digital advertising ecosystem. As of Q2 2026, DoubleVerify reported $812M in revenue, reflecting 11% year-over-year growth.

The company's platform is used by advertisers, publishers, and platforms to ensure ad quality, combat fraud, and measure campaign effectiveness across desktop, mobile, and CTV environments. Its 2025 financial results showed $748.3M in revenue, a 14% increase from 2024, with net income of $50.7M and adjusted EBITDA of $245.6M. DoubleVerify's recent focus includes expanding its social and CTV measurement capabilities, as well as addressing the growing impact of AI-driven traffic and bot fraud, which surged 101% year-over-year in North America according to its 2025 Global Insights Report. The company has also authorized $300M for share repurchases, signaling confidence in its financial trajectory.

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Who buys this

  • Brand advertisers seeking ad fraud prevention
  • Publishers and platforms requiring ad quality assurance
  • Media agencies optimizing campaign performance
  • CTV and social media platforms needing measurement solutions

Strengths and what to watch

Strengths

  • Strong financial performance with consistent revenue growth and profitability
  • Comprehensive coverage across digital ad formats including CTV and social media
  • Industry-leading position in ad verification with global scale

Watch for

  • Rising bot fraud and AI-powered invalid traffic challenging detection methods
  • Intense competition in ad tech from both established players and startups
  • Potential margin pressure from increased investment in AI and new product development

Recent moves

Key Information

Founded
2008

Frequently Asked Questions

What does DoubleVerify do?

DoubleVerify provides software to verify digital ad quality and measure campaign performance. It helps advertisers, publishers, and platforms ensure ad quality, combat fraud, and optimize effectiveness across desktop, mobile, and CTV environments.

How has DoubleVerify performed financially?

DoubleVerify reported $812M in Q2 2026 revenue, reflecting 11% year-over-year growth. Its 2025 financial results showed $748.3M in revenue, a 14% increase from 2024, with net income of $50.7M and adjusted EBITDA of $245.6M.

How does DoubleVerify prevent ad fraud?

DoubleVerify combats ad fraud by detecting invalid traffic and bot fraud. Its 2025 Global Insights Report highlighted a 101% year-over-year surge in AI-driven bot fraud, prompting enhanced detection methods to ensure ad quality and campaign integrity.

Does DoubleVerify measure CTV and social media ads?

Yes, DoubleVerify measures CTV and social media ads. Its platform provides comprehensive coverage across these formats, helping advertisers optimize campaign performance and ensure ad quality in these rapidly growing digital channels.

What are DoubleVerify's main market challenges?

DoubleVerify faces challenges like rising AI-powered bot fraud, intense competition in ad tech, and potential margin pressure from increased investment in AI and new product development. These factors require ongoing innovation to maintain its industry-leading position.

What recent developments has DoubleVerify announced?

DoubleVerify recently announced Q2 2026 financial results with $812M revenue, authorized $300M for share repurchases, and highlighted rising bot fraud in its 2025 Global Insights Report. These developments reflect its financial strength and focus on addressing emerging ad tech challenges.

Sources

  1. www.instagram.com — Q2 2026 revenue of $812M and 11% YoY growth
  2. ir.doubleverify.com — 2025 financial results including $748.3M revenue and $300M share repurchase authorization
  3. doubleverify.com — 2025 Global Insights Report findings on bot fraud and ad trends
  4. www.bloomberg.com — Context on tech sector layoffs and AI investment trends