DoubleVerify
DoubleVerify, founded in 2008 and headquartered in New York City, is a publicly traded company (NYSE: DV) specializing in digital media measurement and analytics.
Profile
Provides software to verify digital ad quality and measure campaign performance for advertisers and publishers.
DoubleVerify, founded in 2008 and headquartered in New York City, is a publicly traded company (NYSE: DV) specializing in digital media measurement and analytics. The company provides software solutions to verify ad quality, optimize performance, and validate campaign outcomes for advertisers and publishers. Its technology analyzes over 9.5 trillion media transactions annually across desktop, mobile, and connected TV (CTV) environments, as reported in its 2025 financial results.
DoubleVerify's revenue grew 14% year-over-year to $748.3 million in 2025, with a net income of $50.7 million and adjusted EBITDA of $245.6 million. The company has seen particular growth in social media and CTV measurement, with a 109% net revenue retention rate indicating strong customer loyalty. In February 2026, DoubleVerify authorized $300 million for share repurchases, the largest in its history, signaling confidence in its financial position.
The company faces challenges from rising bot fraud, which surged 101% year-over-year in North America, and increasing use of ad blockers by 41% of consumers. DoubleVerify's recent product innovations focus on addressing AI-driven invalid traffic and expanding into emerging AI chatbot advertising markets.
Who buys this
- Global brands running digital advertising campaigns
- Advertising agencies managing client media buys
- Publishers and media companies selling ad inventory
- Programmatic advertising platforms
- Social media platforms requiring third-party verification
Strengths and what to watch
Strengths
- Processes over 9.5 trillion media transactions annually, providing massive scale in verification
- Maintains 95%+ gross revenue retention rate indicating strong customer stickiness
- Growing 33% year-over-year in CTV measurement transactions, aligning with industry shift to streaming
Watch for
- Bot fraud surged 101% year-over-year in North America, requiring continuous detection innovation
- 41% of consumers use ad blockers, potentially reducing measurable inventory
- North American attention metrics lag global average by 4%, indicating regional performance challenges
Recent moves
Key Information
- Founded
- 2008
- Employees
- 1231
- Headquarters
- New York City
- Country
- United States
Frequently Asked Questions
What does DoubleVerify do?
DoubleVerify provides software to verify digital ad quality and measure campaign performance. Founded in 2008, it analyzes over 9.5 trillion media transactions annually across desktop, mobile, and CTV. The company serves advertisers, agencies, and publishers with ad verification and fraud detection solutions.
How effective is DoubleVerify at detecting bot fraud?
DoubleVerify reported a 101% year-over-year surge in detected bot fraud in North America. Their technology continuously innovates to identify invalid traffic, processing trillions of transactions annually. However, rising fraud levels remain an industry-wide challenge requiring ongoing detection improvements.
Does DoubleVerify measure connected TV (CTV) ads?
Yes, DoubleVerify has seen 33% year-over-year growth in CTV measurement transactions. This aligns with industry shifts toward streaming platforms. Their solutions verify ad delivery and viewability across CTV environments alongside desktop and mobile campaigns.
How does DoubleVerify perform financially?
DoubleVerify reported $748.3 million revenue in 2025, a 14% year-over-year increase. Net income reached $50.7 million with $245.6 million adjusted EBITDA. The company maintains 95%+ revenue retention and authorized a $300 million share buyback in 2026.
How do ad blockers affect DoubleVerify's measurements?
Ad blockers impact verification by preventing 41% of consumers from seeing measured ads. This reduces measurable inventory but doesn't affect DoubleVerify's ability to verify served impressions. The company continues developing solutions for accurate measurement in blocker-heavy environments.
Who uses DoubleVerify's services?
DoubleVerify serves global brands, advertising agencies, publishers, and programmatic platforms. Its solutions help advertisers verify campaign quality while assisting publishers in validating inventory. The company maintains strong retention with a 109% net revenue retention rate across these customer segments.
Sources
- doubleverify.com — 2025 bot fraud statistics and ad blocker usage data
- ir.doubleverify.com — 2025 financial results and share repurchase authorization
- ir.doubleverify.com — Company headquarters location and investor contact information
- ir.doubleverify.com — Financial performance metrics and retention rates