Drumroll Health
Drumroll Health, founded in 2024 by Hassan Safieddine and Ryan Brothers, emerged from a shared frustration with the lack of nutritious yet indulgent on-the-go snack options.
Profile
Drumroll Health creates refrigerated, low-sugar, high-protein donuts that balance indulgence with nutrition.
Drumroll Health, founded in 2024 by Hassan Safieddine and Ryan Brothers, emerged from a shared frustration with the lack of nutritious yet indulgent on-the-go snack options. Both former athletes, the founders sought to create a brand that balanced health-conscious living with the indulgence of traditional treats. Their flagship product, Drumroll® refrigerated donuts, quickly gained traction in the fast-growing fresh-snacking market.
These baked, protein-packed donuts offer a fluffy, cake-like texture with just 1g of sugar, 10g of protein, and 190 calories per serving, available in Chocolate, Vanilla, and Strawberry flavors. In October 2024, Drumroll Health secured a $3 million investment from 7 Mile Brands, a CPG brand incubator led by Jason Cohen and Sammy Kestenbaum, to fuel its expansion. The U.S. refrigerated snacks market, valued at $27.75 billion in 2023, is experiencing rapid growth, with 60% of consumers seeking snacks that provide additional health benefits.
Drumroll® donuts are now available nationwide in major retailers such as Target, Kroger, Wegmans, HEB, Albertsons, and Shoprite. The company’s focus on combining taste and nutrition positions it well to cater to health-conscious consumers who crave indulgence without guilt. As Drumroll Health continues to expand, it aims to reinvent nostalgic treats while staying aligned with modern dietary preferences.
Who buys this
- Health-conscious consumers seeking nutritious snacks
- Fitness enthusiasts looking for post-workout options
- Busy professionals needing on-the-go meal replacements
- Parents seeking healthier treats for their children
- Retailers targeting the fresh-snacking market
Strengths and what to watch
Strengths
- Strong positioning in the $27.75 billion refrigerated snacks market
- Innovative product offering that combines indulgence with nutrition
- Backed by $3 million investment from 7 Mile Brands
Watch for
- Competition in the crowded health snack market
- Potential challenges in scaling production to meet demand
- Dependence on major retailers for distribution
Key Information
- Founded
- 2024
Frequently Asked Questions
What are Drumroll Health donuts?
Drumroll Health creates refrigerated, low-sugar, high-protein donuts with 1g sugar, 10g protein, and 190 calories per serving. Available in Chocolate, Vanilla, and Strawberry flavors, they offer a cake-like texture while balancing indulgence with nutrition for health-conscious consumers.
Who founded Drumroll Health?
Founded in 2024 by Hassan Safieddine and Ryan Brothers, Drumroll Health emerged from their frustration with lacking nutritious yet indulgent snack options. Both former athletes aimed to create treats aligning with health-conscious lifestyles without sacrificing taste.
Where can I buy Drumroll Health donuts?
Drumroll donuts are available nationwide at major retailers including Target, Kroger, Wegmans, HEB, Albertsons, and Shoprite. Their refrigerated format positions them in the fresh-snacking aisle alongside other better-for-you options.
How much protein is in Drumroll donuts?
Each Drumroll donut contains 10g of protein, making them a substantial snack or post-workout option. Combined with only 1g of sugar, they cater to fitness enthusiasts and health-conscious consumers seeking balanced nutrition.
Did Drumroll Health receive funding?
In October 2024, Drumroll secured a $3 million investment from 7 Mile Brands, a CPG incubator. This fuels expansion in the $27.75 billion refrigerated snacks market, where 60% of consumers prioritize health benefits.
Who are Drumroll Health's target customers?
Drumroll serves health-conscious consumers, fitness enthusiasts needing post-workout snacks, busy professionals seeking meal replacements, and parents wanting healthier treats for kids. Their donuts bridge indulgence and nutrition in the growing fresh-snacking market.
Sources
- www.prnewswire.com — $3 million investment from 7 Mile Brands
- www.prnewswire.com — Founders Hassan Safieddine and Ryan Brothers
- www.prnewswire.com — Product details and nutritional information
- www.prnewswire.com — Retail availability in Target, Kroger, Wegmans, HEB, Albertsons, and Shoprite