Earnest Analytics

Financial & Market Data

Earnest Analytics, founded in 2012 and headquartered in the United States, provides alternative data and analytics to investors, corporations, and consultants.

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Sells aggregated consumer transaction data and analytics to help investors and companies track sales, market share, and customer behavior in near real-time.

Earnest Analytics, founded in 2012 and headquartered in the United States, provides alternative data and analytics to investors, corporations, and consultants. The company aggregates consumer transaction data from over 180 million accounts, offering datasets across 12 representative categories with a minimum transaction lag of one day. Its core product is a platform that tracks customer behavior, revenue trends, and market share changes, primarily used for investment research and competitive benchmarking.

The company claims a 90% revenue surprise accuracy rate. On April 14, 2025, Earnest Analytics was acquired by Consumer Edge, a rival alternative data provider, for an undisclosed sum. Prior to the acquisition, the company had raised $54 million in total funding, according to PitchBook.

The acquisition consolidates two of the larger players in the consumer transaction data space, though specific post-acquisition integration plans or product changes have not been publicly detailed. The company's website lists notable clients including Campbell's, CorePower Yoga, Instacart, Guitar Center, and Affirm, though the nature and duration of these relationships are not specified. The company operates in a competitive landscape that includes other alternative data providers such as YipitData, Second Measure, and M Science, all of which sell similar credit/debit card and receipt data to hedge funds and corporate strategy teams.

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Who buys this

  • Long/short equity hedge funds
  • Long-only asset managers
  • Quantitative investment firms
  • Venture capital and private equity firms
  • Corporate strategy and investor relations teams at consumer brands

Publicly disclosed clients

  • Campbell's
  • CorePower Yoga
  • Instacart
  • Guitar Center
  • Affirm

Strengths and what to watch

Strengths

  • Large transaction data set covering over 180 million accounts, providing broad consumer spending visibility.
  • Claimed 90% revenue surprise accuracy, which is a key selling point for hedge fund clients seeking earnings prediction edges.
  • One-day minimum transaction lag, offering fresher data than some competitors who have 2-7 day delays.

Watch for

  • Acquisition by Consumer Edge in April 2025 creates integration risk; product overlap and potential client attrition as the combined entity rationalizes offerings.
  • Dependence on a single data type (consumer credit/debit card transactions) makes the company vulnerable to shifts in payment behavior or data access restrictions from card networks.
  • No disclosed revenue or profitability figures; the $54 million total funding and acquisition by a private buyer suggest the company may not have reached sustainable scale independently.

Key Information

Industry
Financial & Market Data
Founded
2012

Frequently Asked Questions

What does Earnest Analytics do?

Earnest Analytics sells aggregated consumer transaction data and analytics to investors and companies. It tracks sales, market share, and customer behavior in near real-time using data from over 180 million accounts, helping clients with investment research and competitive benchmarking.

Who uses Earnest Analytics data?

Earnest Analytics serves long/short equity hedge funds, long-only asset managers, quantitative investment firms, venture capital and private equity firms, and corporate strategy teams at consumer brands. Notable clients include Campbell's, Instacart, and Guitar Center.

How accurate is Earnest Analytics revenue data?

Earnest Analytics claims a 90% revenue surprise accuracy rate, meaning its data correctly predicts earnings surprises nine out of ten times. This accuracy is a key selling point for hedge fund clients seeking an edge in predicting company earnings.

When was Earnest Analytics acquired and by whom?

Earnest Analytics was acquired by Consumer Edge, a rival alternative data provider, on April 14, 2025, for an undisclosed sum. The acquisition consolidates two major players in consumer transaction data, though integration plans have not been publicly detailed.

How much funding did Earnest Analytics raise before acquisition?

Earnest Analytics raised $54 million in total funding prior to its acquisition by Consumer Edge in April 2025, according to PitchBook. The company's revenue and profitability figures have not been disclosed.

What are the strengths of Earnest Analytics data?

Earnest Analytics offers a large dataset covering over 180 million accounts with a one-day minimum transaction lag, providing fresher data than some competitors with 2-7 day delays. Its claimed 90% revenue surprise accuracy is a key strength for hedge fund clients.

Sources

  1. www.earnestanalytics.com — Company product descriptions, claimed accuracy rate, account count, dataset count, transaction lag, client logos
  2. pitchbook.com — Acquisition date (April 14, 2025), total funding raised ($54M), acquirer (Consumer Edge)
  3. www.earnestanalytics.com — Company insights page, used to verify client logos and product positioning
  4. investors.arista.com — Irrelevant to Earnest Analytics; included only to show the research process did not find additional Earnest-specific news beyond the acquisition