Emaww
Emaww is a behavioral analytics company that analyzes touch interactions on websites to infer user emotions, founded with a focus on non-intrusive emotion recognition technology.
Profile
Analyzes website touch interactions to measure user emotions without cameras or microphones.
Emaww is a behavioral analytics company that analyzes touch interactions on websites to infer user emotions, founded with a focus on non-intrusive emotion recognition technology. The company's core product tracks gestures like swipes and taps to provide emotional analytics for digital marketing, e-commerce, HR, and health sectors. While specific founding details and headquarters location remain undisclosed, Emaww has gained traction with clients including BRITA, Clorox, and Canada's National Research Council, as evidenced by partner logos displayed on their site.
The company claims 95% accuracy in emotion detection through its patented gesture analysis technology, as noted in its Google Patents filings. Emaww operates in a competitive space where privacy concerns around emotion tracking persist, though it emphasizes its non-AV (non-audiovisual) approach as a differentiator. Recent website updates in 2025 show expanded use cases in HR talent screening and healthcare personalization, suggesting strategic pivots beyond initial marketing analytics applications. The lack of recent funding announcements or headcount data in public records indicates either bootstrapped operations or undisclosed investment rounds.
Who buys this
- Digital marketing teams optimizing campaign engagement
- E-commerce platforms improving checkout flows
- HR departments screening candidate interactions
- Healthcare providers personalizing patient portals
Publicly disclosed clients
- BRITA
- Clorox
- Canada NRC
- Eggland
- ENCQOR
Strengths and what to watch
Strengths
- Patented non-AV emotion detection (US10732722B1) avoids privacy regulations affecting facial recognition
- Claims 95% accuracy in emotion prediction per Journal of Medical Internet Research citations
- Quick implementation requiring only website JavaScript insertion
Watch for
- No verifiable funding announcements or revenue metrics since founding
- Dependence on gesture analysis may limit accuracy versus multimodal competitors
- Client testimonials repeat identical quotes across multiple attributed individuals
Key Information
- Founded
- 2016
- Headquarters
- Montreal, Canada
Frequently Asked Questions
What does Emaww do?
Emaww analyzes touch interactions on websites, like swipes and taps, to infer user emotions without using cameras or microphones. Its patented technology provides emotional analytics for industries like digital marketing, e-commerce, HR, and healthcare, claiming 95% accuracy in emotion detection.
How does Emaww detect emotions?
Emaww uses gesture analysis to detect emotions, tracking user interactions such as swipes and taps on websites. Its patented non-AV technology avoids privacy concerns associated with facial recognition, relying solely on touch data to predict emotions with 95% accuracy, per its Journal of Medical Internet Research citations.
What industries use Emaww's technology?
Emaww serves digital marketing teams optimizing campaigns, e-commerce platforms improving checkout flows, HR departments screening candidates, and healthcare providers personalizing patient portals. Its emotion analytics help these industries enhance user engagement and decision-making through non-intrusive gesture analysis.
What are Emaww's privacy advantages?
Emaww avoids privacy regulations affecting facial recognition by using non-AV gesture analysis. Its patented technology tracks touch interactions without cameras or microphones, ensuring compliance with privacy standards while providing emotion detection with 95% accuracy, as noted in its Google Patents filings.
Who are Emaww's notable clients?
Emaww’s clients include BRITA, Clorox, Canada’s National Research Council, Eggland, and ENCQOR. These partnerships highlight its applications in diverse sectors, from optimizing marketing campaigns to improving healthcare personalization, showcasing its versatility in emotion analytics.
What are Emaww's limitations?
Emaww relies solely on gesture analysis, which may limit accuracy compared to multimodal competitors. Its lack of verifiable funding announcements and reliance on identical client testimonials across multiple attributed individuals raise questions about scalability and transparency in its operations.
Sources
- v23.emaww.com — Core product offering and client testimonials
- emaww.com — 2025 website updates and partner logos
- patents.google.com — Patent for non-intrusive emotion recognition technology
- www.crunchbase.com — Corporate structure and funding obscurity