Emetriq
Emetriq, a subsidiary of Deutsche Telekom, operates as a data-driven marketing platform specializing in audience segmentation and targeted advertising.
Profile
Emetriq provides data-driven audience segmentation and targeted advertising solutions.
Emetriq, a subsidiary of Deutsche Telekom, operates as a data-driven marketing platform specializing in audience segmentation and targeted advertising. Founded to leverage Deutsche Telekom's extensive data resources, Emetriq has grown into a significant player in the German market, offering access to over 150 million active profiles and more than 600 standard segments. The company emphasizes compliance with data protection regulations, ensuring that all data usage is 100% datenschutzkonform (data protection compliant).
Emetriq's Multi-ID Hub for Vermarkter (Marketers) and its partnerships with premium data providers like AudienceProject enhance its capability to deliver precise audience targeting. The company's focus on transparency and fair pricing models has attracted a diverse clientele, ranging from media agencies to e-commerce platforms. Recent developments include the launch of new contextual and cookieless segments, addressing the evolving landscape of digital advertising. Emetriq's financial trajectory remains undisclosed, but its strategic positioning within Deutsche Telekom's ecosystem suggests stable backing and potential for further growth.
Who buys this
- Media agencies
- E-commerce platforms
- Brand marketers
- Digital advertisers
- Publishers
Strengths and what to watch
Strengths
- Access to over 150 million active profiles
- Compliance with stringent data protection regulations
- Integration with premium data partners
Watch for
- Dependence on Deutsche Telekom's ecosystem
- Potential challenges in adapting to cookieless advertising
- Competition from global data-driven marketing platforms
Key Information
- Founded
- 2008
- Headquarters
- Hamburg
Frequently Asked Questions
What does Emetriq do?
Emetriq provides data-driven audience segmentation and targeted advertising solutions. As a subsidiary of Deutsche Telekom, it leverages extensive data resources to offer precise marketing capabilities, including access to over 150 million active profiles and more than 600 standard segments.
How does Emetriq handle data protection?
Emetriq ensures 100% compliance with data protection regulations, emphasizing datenschutzkonform practices. The company prioritizes transparency and secure data usage, making it a trusted partner for media agencies, e-commerce platforms, and digital advertisers.
What is Emetriq's Multi-ID Hub?
Emetriq's Multi-ID Hub for Vermarkter (Marketers) enhances audience targeting by integrating premium data partnerships. This tool allows marketers to access precise audience segments, ensuring effective and data-driven advertising campaigns.
Who are Emetriq's primary customers?
Emetriq serves media agencies, e-commerce platforms, brand marketers, digital advertisers, and publishers. Its solutions cater to diverse industries, offering tailored audience segmentation and targeted advertising capabilities.
What are Emetriq's strengths in marketing?
Emetriq's strengths include access to over 150 million active profiles, compliance with data protection regulations, and partnerships with premium data providers like AudienceProject. These capabilities enable precise audience targeting and effective advertising campaigns.
How is Emetriq adapting to cookieless advertising?
Emetriq addresses cookieless advertising by launching new contextual and cookieless segments. These solutions help marketers navigate the evolving digital advertising landscape while maintaining compliance with data protection standards.
Sources
- www.emetriq.com — Emetriq's core offerings and data compliance
- www.emetriq.com — Details on emetriq Segments
- www.emetriq.com — Information on emetriq Multi-ID Hub für Vermarkter
- www.emetriq.com — Partnership with AudienceProject