Enformion
Enformion is a Sacramento-based data and analytics provider specializing in identity verification, fraud mitigation, and contact enrichment solutions.
Profile
Provides data and analytics tools for identity verification, fraud prevention, and contact enrichment.
Enformion is a Sacramento-based data and analytics provider specializing in identity verification, fraud mitigation, and contact enrichment solutions. Founded by data technology pioneers with over two decades of experience, the company has grown through strategic acquisitions, including its 2022 merger with Tracers, a platform for professional investigations and legal industries. Enformion's offerings include a self-service API platform (Endato) and access to 120 billion public and proprietary records from 6,000 data sources, covering 240 million consumer profiles and 180 million business profiles.
The company serves financial services, eCommerce, accounts receivable management, legal, and government sectors. In 2022, Enformion reported significant growth, expanding its leadership team with key hires like Chief Revenue Officer Chuck Lundquist and Chief Product Officer Venkat Bhardwaj. The company emphasizes machine learning and AI-driven analytics for identity verification and fraud risk solutions. Recent developments include a 2025 case study showcasing its use in retail customer segmentation and partnerships with organizations like the California Department of Conservation and Moody's.
Who buys this
- Financial services firms needing identity verification
- eCommerce platforms requiring fraud mitigation
- Legal and investigative professionals
- Government agencies for public record access
- Retail and marketing teams for customer segmentation
Publicly disclosed clients
- California Department of Conservation
- Moody's
- United States Army Reserve
Strengths and what to watch
Strengths
- Access to 120 billion records from 6,000 data sources, including regulated data like financial and driver records
- Merged with Tracers in 2022, expanding capabilities in legal and investigative sectors
- Leadership team with deep expertise in financial services and big data, including AI/ML applications
Watch for
- Regulatory scrutiny over use of sensitive data like financial and driver records
- Integration challenges post-Tracers merger, which could affect product roadmaps
- Dependence on public records, which may become less accessible due to privacy laws
Recent moves
Key Information
- Founded
- 2000
- Headquarters
- Sacramento, USA
Frequently Asked Questions
What does Enformion do?
Enformion provides data and analytics tools for identity verification, fraud prevention, and contact enrichment. It offers access to 120 billion records from 6,000 data sources, serving sectors like financial services, eCommerce, legal, and government with AI-driven solutions.
How does Enformion help with fraud prevention?
Enformion uses AI-driven analytics and access to 120 billion public and proprietary records to detect and mitigate fraud. Its tools verify identities and flag suspicious activities, helping eCommerce platforms and financial services reduce risks effectively.
What industries use Enformion's services?
Enformion serves financial services, eCommerce, legal, government, and retail sectors. Its solutions are used for identity verification, fraud prevention, customer segmentation, and accessing public records, catering to diverse industry needs.
What data sources does Enformion use?
Enformion accesses 120 billion records from 6,000 data sources, including regulated financial and driver records. These sources support identity verification, fraud prevention, and contact enrichment for its clients across multiple industries.
What are Enformion's regulatory challenges?
Enformion faces scrutiny over its use of sensitive data like financial and driver records. Privacy laws may also limit access to public records, impacting its data-driven solutions and compliance efforts.
Who are Enformion's notable clients?
Enformion's clients include the California Department of Conservation, Moody's, and the United States Army Reserve. These organizations leverage its data and analytics tools for identity verification, fraud prevention, and public record access.
Sources
- www.prnewswire.com — 2022 merger with Tracers, leadership hires, and product offerings
- www.enformion.com — Data sources and regulatory compliance details
- www.enformion.com — Recent awards and partnerships (Moody's, BlueCheck)
- www.enformion.com — Technical capabilities of API products