Evergage
Evergage, founded in 2012 by Karl Wirth and Greg Hinkle, was a real-time personalization and customer data platform (CDP) company acquired by Salesforce in February 2020 for an undisclosed sum.
Profile
A platform that helps businesses personalize customer experiences in real time by unifying data from multiple sources.
Evergage, founded in 2012 by Karl Wirth and Greg Hinkle, was a real-time personalization and customer data platform (CDP) company acquired by Salesforce in February 2020 for an undisclosed sum. Prior to the acquisition, Evergage had raised $26 million in funding, with Arrowroot Capital leading the last two rounds alongside G20 Ventures and Point Judith Capital. The company was recognized as a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019, and won awards like 'CDP of the Year' and 'Personalization Tech Solution of the Year.' Evergage's platform enabled businesses to deliver 1:1 personalized experiences by aggregating and activating customer data from disparate sources.
Post-acquisition, Evergage's technology was integrated into Salesforce's Marketing Cloud, enhancing its personalization capabilities. The company served clients across industries, including retail, technology, and financial services, with notable customers like Autodesk, Carhartt, Citrix, Publishers Clearing House, and Zumiez. Evergage's strength lay in its ability to unify customer data and deliver real-time personalization, but its post-acquisition trajectory has been less visible as it operates under Salesforce's umbrella.
Who buys this
- Retailers seeking to enhance online and offline customer engagement
- B2B technology companies needing account-based marketing tools
- Financial services firms aiming to personalize customer interactions
- Media and publishing companies optimizing content recommendations
Publicly disclosed clients
- Autodesk
- Carhartt
- Citrix
- Publishers Clearing House
- Zumiez
Strengths and what to watch
Strengths
- Real-time 1:1 personalization capabilities across multiple channels
- Integration with 25+ out-of-the-box marketing and sales systems
- Strong behavioral analytics and machine learning for dynamic content delivery
Watch for
- Limited visibility as a standalone product post-Salesforce acquisition
- Potential integration challenges with Salesforce's existing Marketing Cloud stack
- Dependence on Salesforce's roadmap for future feature development
Key Information
- Founded
- 2012
Frequently Asked Questions
What is Evergage?
Evergage is a real-time personalization platform that helps businesses deliver 1:1 customer experiences by unifying data from multiple sources. Founded in 2012, it was acquired by Salesforce in 2020 and integrated into Salesforce Marketing Cloud to enhance personalized marketing capabilities.
Why did Salesforce acquire Evergage?
Salesforce acquired Evergage in February 2020 to enhance its Marketing Cloud’s personalization capabilities. Evergage’s real-time customer data platform (CDP) allowed Salesforce to deliver more relevant and dynamic customer experiences across multiple channels, strengthening its marketing automation offerings.
What industries does Evergage serve?
Evergage serves industries like retail, technology, financial services, and media. Its platform helps retailers boost engagement, B2B tech firms with account-based marketing, financial services personalize interactions, and media companies optimize content recommendations for better customer experiences.
What are Evergage’s key strengths?
Evergage excels in real-time 1:1 personalization, integrating with 25+ marketing systems, and using behavioral analytics for dynamic content delivery. Its ability to unify customer data across channels made it a leader in delivering personalized customer experiences.
Who are Evergage’s notable clients?
Evergage’s notable clients include Autodesk, Carhartt, Citrix, Publishers Clearing House, and Zumiez. These companies leveraged Evergage’s platform to deliver personalized customer experiences and enhance engagement across online and offline channels.
What challenges does Evergage face post-acquisition?
Post-acquisition, Evergage faces challenges like reduced visibility as a standalone product, integration complexities with Salesforce Marketing Cloud, and dependence on Salesforce’s roadmap for future feature development, which may limit its independent innovation.
Sources
- www.prnewswire.com — Acquisition details, funding history, and customer examples
- www.prnewswire.com — Product capabilities and integrations
- www.prnewswire.com — Partnership and industry focus
- www.evergage.com — Current product positioning under Salesforce