Evidence

Evidence, founded in 2021, is a business intelligence platform that enables organizations to build, version control, and publish data products using SQL, markdown, and AI.

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Evidence provides tools for building and publishing data-driven reports and dashboards using SQL and markdown.

Evidence, founded in 2021, is a business intelligence platform that enables organizations to build, version control, and publish data products using SQL, markdown, and AI. The company positions itself as a modern front-end for data work, offering tools for creating interactive dashboards, reports, and embedded analytics. Evidence’s approach emphasizes a developer-friendly experience, integrating version control and testing into the workflow, which appeals to technical teams looking to streamline data visualization and reporting.

The platform supports integration with major data warehouses like Snowflake, BigQuery, and ClickHouse, catering to enterprises with complex data needs. Evidence has gained traction among mid-market and enterprise customers, particularly in industries like retail, healthcare, and technology. While the company has not disclosed specific revenue figures, its customer base includes notable names like Modern Animal, Dialogue, and Victory+.

Evidence’s focus on AI-enhanced development tools aligns with broader industry trends, though its reliance on technical users may limit adoption among non-technical teams. The company’s ability to scale its product offerings and expand its customer base will be critical as it competes in a crowded BI market.

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Who buys this

  • Mid-market companies seeking scalable BI solutions
  • Enterprise teams with complex data integration needs
  • Technical teams focused on developer-friendly tools
  • Industries requiring embedded analytics, such as healthcare and retail
  • Organizations prioritizing version control and testing in data workflows

Publicly disclosed clients

  • Modern Animal
  • Dialogue
  • Victory+

Strengths and what to watch

Strengths

  • Developer-friendly interface with SQL and markdown support
  • Integration with major data warehouses like Snowflake and BigQuery
  • AI-enhanced development tools for faster report creation

Watch for

  • Limited appeal to non-technical users due to reliance on SQL and markdown
  • Competition from established BI players like Tableau and Power BI
  • Potential challenges in scaling customer support as the user base grows

Key Information

Founded
2021

Frequently Asked Questions

What is Evidence used for?

Evidence is a business intelligence platform that helps organizations create data-driven reports and dashboards using SQL and markdown. Founded in 2021, it offers tools for building interactive analytics, version control, and embedded solutions, primarily serving technical teams in retail, healthcare, and tech sectors.

How does Evidence compare to Tableau?

Evidence differs from Tableau by focusing on developer workflows with SQL and markdown, while Tableau offers visual drag-and-drop tools. Evidence integrates version control and testing, appealing to technical teams, whereas Tableau caters to broader business users. Both connect to major data warehouses like Snowflake and BigQuery.

What companies use Evidence BI?

Evidence serves mid-market and enterprise clients including Modern Animal (veterinary care), Dialogue (healthtech), and Victory+ (retail). Its customer base primarily consists of technical teams in industries requiring embedded analytics and version-controlled reporting, particularly where SQL expertise exists among users.

Can non-technical users work with Evidence?

Evidence primarily serves technical users comfortable with SQL and markdown. While its AI tools simplify some tasks, the platform's developer-centric approach may challenge non-technical teams. Organizations without SQL expertise typically require alternative BI solutions with visual interfaces like Power BI or Looker.

What data sources does Evidence support?

Evidence integrates with major cloud data warehouses including Snowflake, Google BigQuery, and ClickHouse. This allows enterprises to connect existing data infrastructure while maintaining security and performance. The platform focuses on modern data stack compatibility rather than direct connections to individual business applications.

Is Evidence good for healthcare analytics?

Evidence serves healthcare organizations needing embedded analytics and version-controlled reporting, like customer Dialogue. Its SQL-based approach suits technical healthcare teams managing complex data, though clinical users may prefer more specialized tools. The platform meets needs where data teams must collaborate on regulated reporting.

Sources

  1. evidence.dev — Evidence’s product offerings and customer base
  2. medium.com — Industry trends in UI/UX and case studies
  3. techcrunch.com — Context on broader tech industry layoffs
  4. www.reuters.com — Broader context on corporate job cuts and AI-driven efficiencies