Exacaster
Exacaster is a Lithuania-based customer value management (CVM) platform provider founded in 2010, specializing in telecom and subscription businesses.
Profile
Helps telecom and subscription businesses retain customers and increase revenue through data-driven recommendations.
Exacaster is a Lithuania-based customer value management (CVM) platform provider founded in 2010, specializing in telecom and subscription businesses. The company has carved a niche by combining customer data platforms with AI-driven decisioning tools, focusing on reducing churn and increasing ARPU through lifecycle automation. Recent partnerships with KPMG India and AWS Advanced Tier status signal global expansion efforts, particularly in emerging telecom markets.
Their platform ingests billing, usage, and CRM data to power next-best-action recommendations, with case studies showing 25% ARPU boosts and 80% increases in services per customer for telco clients. While private and revenue figures are undisclosed, Exacaster's thought leadership through CVMBoK publications and CVM Benchmark tools positions it as a methodology-driven player rather than just a software vendor. The 2026 focus includes GenAI integration for real-time personalization, as highlighted in their telecom trends report featuring insights from Zain Kuwait and Orange Polska executives.
Who buys this
- Telecom operators managing prepaid/postpaid subscribers
- Banks and fintechs with recurring revenue products
- Subscription-based SaaS companies
- Media and streaming services with membership models
Publicly disclosed clients
- Zain Kuwait
- Orange Polska
- Aztelekom
- WOW Perú
- Telia
Strengths and what to watch
Strengths
- End-to-end platform combining CDP, AI decisioning, and execution tools specifically for recurring revenue models
- Deep telecom domain expertise with proven 25% ARPU lift case studies
- Methodology-driven approach via CVMBoK framework and benchmarking tools
Watch for
- Heavy reliance on telecom sector (85% of case studies) despite financial services push
- No disclosed funding rounds or revenue metrics as of 2026
- Competition from general-purpose CDP vendors adding CVM modules
Recent moves
Key Information
- Founded
- 2010
- Headquarters
- Lithuania
Frequently Asked Questions
What is Exacaster?
Exacaster is a Lithuania-based customer value management platform founded in 2010, specializing in telecom and subscription businesses. It combines customer data platforms with AI-driven decisioning tools to reduce churn and increase ARPU through lifecycle automation.
How does Exacaster help telecom companies?
Exacaster helps telecom companies retain customers and boost revenue by analyzing billing, usage, and CRM data. Its AI-driven platform provides next-best-action recommendations, with case studies showing 25% ARPU boosts and 80% increases in services per customer.
What industries does Exacaster serve?
Exacaster primarily serves telecom operators, banks, fintechs, subscription-based SaaS companies, and media/streaming services. Its platform specializes in recurring revenue models, focusing on prepaid/postpaid subscribers and membership-based businesses.
What are Exacaster's key strengths?
Exacaster's strengths include its end-to-end platform combining CDP, AI decisioning, and execution tools, deep telecom domain expertise, and methodology-driven approach. Its CVMBoK framework and benchmarking tools have proven results, including 25% ARPU lifts for telecom clients.
What is Exacaster's global expansion strategy?
Exacaster is expanding globally through partnerships with KPMG India and AWS Advanced Tier status. It focuses on emerging telecom markets, leveraging its proven CVM solutions to address churn and ARPU challenges in regions like Kuwait, Poland, and Peru.
What is Exacaster's future focus?
Exacaster plans to integrate GenAI for real-time personalization by 2026, enhancing its CVM platform. This focus aligns with its telecom trends report insights, aiming to deliver more precise next-best-action recommendations and improve customer lifecycle management.
Sources
- exacaster.com — 2026 telecom trends report featuring client executives
- exacaster.com — KPMG India partnership
- exacaster.com — 25% ARPU boost case study
- exacaster.com — 80% services per customer increase case