FieldStack

FieldStack, founded in 2013 by Brett Wickard, emerged from the operational challenges of running a multi-location retail chain.

Reviewed by 7wData
Share Email

On this page

Profile

Provides a single software platform for retailers to manage sales, inventory, and customer data across all locations and channels.

FieldStack, founded in 2013 by Brett Wickard, emerged from the operational challenges of running a multi-location retail chain. The company provides a unified commerce platform designed specifically for mid-market and regional retail chains, integrating POS, eCommerce, inventory management, and customer loyalty into a single system. Unlike competitors that rely on patchwork integrations, FieldStack built its platform from the ground up to eliminate data silos and operational inefficiencies.

The company has carved a niche in pet retail with its PetStack product, launched in 2026, targeting indie stores and small chains. FieldStack's client base includes regional retailers like Hollywood Feed, Bull Moose, and Renys, with reported metrics such as 24% eCommerce growth and 14% sales lift from loyalty programs. Recent activity includes a prominent presence at NRF 2026 and the debut of PetStack at Global Pet Expo 2026, signaling expansion into vertical-specific solutions.

Track FieldStack and 240+ vendors.

335k+ subscribers read the daily AI & data note. One email, both newsletters. Unsubscribe anytime.

Who buys this

  • Mid-market retail chains with 10+ locations
  • Regional pet store franchises
  • Independent pet retailers (via PetStack)
  • Multi-location specialty retailers (e.g., music, outdoor gear)
  • Retailers transitioning from legacy systems to unified commerce

Publicly disclosed clients

  • Hollywood Feed
  • Bull Moose
  • Renys
  • The Natural Dog
  • Zia Records

Strengths and what to watch

Strengths

  • Native unification of POS, eCommerce, and inventory avoids integration pitfalls common in retail tech stacks
  • Vertical expertise in pet retail with dedicated PetStack product line
  • Client success model with ongoing partnership post-implementation

Watch for

  • Dependence on mid-market retail segment vulnerable to economic downturns
  • PetStack's new market entry faces established competitors like Lightspeed and Shopify
  • Founder-led structure may face scaling challenges as company grows

Recent moves

Key Information

Founded
2013

Frequently Asked Questions

What is FieldStack?

FieldStack is a unified commerce platform for retailers, offering integrated POS, eCommerce, inventory management, and customer loyalty tools. Founded in 2013, it targets mid-market and regional retail chains, eliminating data silos and operational inefficiencies with a single, cohesive system.

Who uses FieldStack?

FieldStack serves mid-market retail chains with 10+ locations, regional pet store franchises, and independent pet retailers. Its client base includes Hollywood Feed, Bull Moose, and Renys, focusing on multi-location specialty retailers transitioning from legacy systems to unified commerce solutions.

What is PetStack?

PetStack is FieldStack’s vertical-specific product line for pet retailers, launched in 2026. It caters to indie stores and small chains, offering integrated POS, inventory, and eCommerce tools tailored to the unique needs of the pet retail industry.

What makes FieldStack different?

FieldStack’s platform is natively unified, avoiding integration pitfalls common in retail tech stacks. It excels in pet retail with PetStack and offers a client success model, ensuring ongoing partnership post-implementation, making it a strong choice for mid-market retailers.

What are FieldStack’s recent updates?

FieldStack recently showcased its unified commerce platform at NRF 2026 and launched PetStack at Global Pet Expo 2026. It also published a feature guide highlighting multi-store retail software capabilities, signaling its expansion into vertical-specific solutions.

Is FieldStack good for pet retailers?

Yes, FieldStack’s PetStack product line is specifically designed for pet retailers, offering integrated POS, inventory, and eCommerce tools. It targets indie stores and small chains, providing tailored solutions to meet the unique needs of the pet retail industry.

Sources

  1. www.fieldstack.com — Product capabilities and market positioning
  2. www.fieldstack.com — Recent trade show presence and executive team
  3. www.fieldstack.com — PetStack product launch details
  4. www.fieldstack.com — Technical differentiation of unified commerce approach