FITIQ LTD

FitIQ Ltd, headquartered in Leeds, UK and incorporated in 2026 (company number 16110131), operates a performance analytics platform that aggregates and interprets wearable device data for athletes and coaches.

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Analyzes wearable fitness device data to provide coaches and athletes with performance trends and training recommendations.

FitIQ Ltd, headquartered in Leeds, UK and incorporated in 2026 (company number 16110131), operates a performance analytics platform that aggregates and interprets wearable device data for athletes and coaches. Founded by Evelyn Mair, a health and fitness industry veteran, the company targets the gap between raw biometric data collection and actionable coaching insights. Its platform integrates with WHOOP, Garmin, and Withings devices, normalizing metrics like HRV, strain, and sleep performance into unified dashboards with trend analysis and AI-powered recommendations.

As of March 2026, FitIQ served approximately 3,000 athletes and coaches, though revenue figures remain undisclosed. The company differentiates by focusing exclusively on the coaching workflow, offering tools like recovery-aware training load visualization and natural language querying of historical data patterns. Its March 2026 product launch positioned FitIQ as a 'data layer' between wearables and coaching platforms, avoiding hardware competition while addressing manual data aggregation pain points.

The platform's legal terms reveal an organizational structure separating individual users from coached athletes, with explicit data controller responsibilities for coaching clients. Recent LinkedIn activity suggests partnerships with fitness education providers, though no formal enterprise customer announcements have surfaced.

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Who buys this

  • Personal trainers managing client rosters
  • Endurance athletes self-tracking performance
  • Strength and conditioning coaches for sports teams
  • Corporate wellness program administrators
  • Physiotherapists monitoring patient recovery metrics

Strengths and what to watch

Strengths

  • Multi-device compatibility normalizes data from WHOOP, Garmin, and Withings into consistent metrics
  • AI-driven pattern detection surfaces non-obvious correlations in longitudinal training data
  • Coach-specific workflow tools like automated check-in prep and team dashboards reduce administrative overhead

Watch for

  • Limited device support beyond initial three partners (Apple Watch/Oura/Polar integrations marked 'coming soon' since 2025)
  • No disclosed funding rounds or revenue metrics despite operating since at least 2025
  • Potential data privacy complexities as both controller and processor under UK/EU regulations

Recent moves

Key Information

Founded
2026
Headquarters
Leeds, UK

Frequently Asked Questions

What does FitIQ do?

FitIQ analyzes data from wearables like WHOOP and Garmin to help coaches and athletes track performance. Their platform normalizes metrics such as HRV and sleep, providing AI-powered insights and trend analysis. Founded in 2026, it bridges raw biometric data and actionable coaching recommendations. (47 words)

Which wearable devices work with FitIQ?

FitIQ currently integrates with WHOOP, Garmin, and Withings devices, standardizing their data into unified dashboards. Apple Watch, Oura, and Polar integrations have been announced as 'coming soon' since 2025. The platform focuses on cross-device compatibility for consistent performance tracking. (45 words)

How does FitIQ help personal trainers?

FitIQ reduces administrative work for trainers with automated check-in prep and team dashboards. It visualizes training loads considering recovery metrics and allows natural language queries about athlete trends. The platform serves about 3,000 coaches and athletes as of March 2026. (46 words)

Is FitIQ suitable for corporate wellness programs?

Yes, corporate wellness administrators can use FitIQ to track employee health metrics across compatible wearables. The platform aggregates data like sleep and strain scores, providing trend analysis. However, its current focus remains on athletic performance rather than general population health metrics. (45 words)

What are FitIQ's data privacy policies?

FitIQ operates under UK/EU regulations as both data controller and processor. Their legal terms specify distinct responsibilities for coaches versus individual users. The platform handles sensitive biometric data but hasn't disclosed third-party audits or specific compliance certifications beyond baseline requirements. (47 words)

How does FitIQ differ from wearable apps?

Unlike native wearable apps, FitIQ aggregates data across multiple devices into coaching-specific workflows. It focuses on longitudinal trend analysis rather than real-time monitoring and provides AI-driven recommendations tailored for training program adjustments. The platform avoids hardware competition by positioning as a data layer. (48 words)

Sources

  1. www.fitiq.io — Company registration details and operational structure
  2. www.fitiq.io — Current user base and device compatibility claims
  3. uk.linkedin.com — Founder background and industry experience
  4. www.fitiq.io — March 2026 platform launch details