FluroSat
FluroSat, an Australian agricultural technology startup founded in 2016, initially focused on crop monitoring using remote sensing and AI.
Profile
Provides data-driven sustainability tracking for agricultural supply chains.
FluroSat, an Australian agricultural technology startup founded in 2016, initially focused on crop monitoring using remote sensing and AI. In 2021, it merged with soil carbon measurement firm Dagan to form Regrow, pivoting toward regenerative agriculture and carbon sequestration analytics. The combined entity now provides enterprise-scale sustainability tracking for major food brands and agribusinesses.
Regrow's platform integrates satellite imagery, soil sampling, and predictive modeling to quantify emissions reductions and regenerative practice adoption across supply chains. Key clients include General Mills, Cargill, and Oatly, with reported monitoring of over 175 million acres globally. The 2025 merger with PUMA further expanded its footprint in agricultural sourcing resilience.
While revenue figures are undisclosed, the company has secured partnerships with multinationals facing regulatory pressure to decarbonize. What's notable in 2026 is its transition from farm-level diagnostics to becoming an enterprise verification layer for Scope 3 emissions reporting in agriculture.
Who buys this
- Global food brands needing supply chain emissions reporting
- Agribusiness corporations implementing regenerative practices
- Commodity traders verifying sustainable sourcing
- Government agencies monitoring land use changes
- NGOs running conservation agriculture programs
Publicly disclosed clients
- General Mills
- Cargill
- Oatly
- Kellanova
- The Nature Conservancy
Strengths and what to watch
Strengths
- Proven integration with major agribusiness procurement systems (e.g. Cargill RegenConnect)
- Multi-sensor approach combining satellite, soil, and field data
- Regulatory positioning as a verifier for carbon credit programs
Watch for
- Dependence on corporate sustainability budgets vulnerable to economic downturns
- Unproven scalability of soil carbon measurement methodologies
- Leadership continuity post-merger with PUMA
Key Information
- Founded
- 2016
Frequently Asked Questions
What is FluroSat and what do they do?
FluroSat is an Australian agtech startup founded in 2016, now part of Regrow after merging with Dagan. It provides data-driven sustainability tracking for agricultural supply chains, using satellite imagery, soil sampling, and AI to monitor regenerative practices and carbon sequestration across 175+ million acres globally.
How does Regrow's agricultural sustainability platform work?
Regrow's platform integrates satellite data, soil analysis, and predictive modeling to quantify emissions reductions and regenerative farming adoption. It helps food brands and agribusinesses track sustainability metrics across supply chains, serving as a verification layer for Scope 3 emissions reporting and carbon credit programs.
Which major companies use FluroSat/Regrow's services?
Notable clients include General Mills, Cargill, Oatly, Kellanova, and The Nature Conservancy. These enterprises use Regrow's platform for supply chain emissions reporting, sustainable sourcing verification, and monitoring regenerative agriculture practices through integrated satellite and soil carbon measurement.
What technology does Regrow use for soil carbon measurement?
Regrow combines remote sensing via satellites with ground-level soil sampling and AI-powered predictive modeling. This multi-sensor approach validates regenerative practice adoption and quantifies carbon sequestration, positioning the platform as a verifier for agricultural carbon credit programs and emissions reporting.
How did FluroSat evolve into its current form?
Originally focused on crop monitoring, FluroSat merged with soil carbon firm Dagan in 2021 to form Regrow. The 2025 PUMA merger expanded capabilities further. The company shifted from farm diagnostics to enterprise-scale sustainability verification, now serving multinationals needing agricultural emissions reporting.
Why would a food company need Regrow's platform?
Food brands face increasing regulatory pressure to report supply chain emissions. Regrow helps quantify Scope 3 emissions from agriculture, verify sustainable sourcing, and document regenerative practice adoption—critical for compliance, carbon credit programs, and meeting consumer demand for climate-conscious products.
Sources
- techcrunch.com — Merger history forming Regrow
- www.regrow.ag — General Mills partnership details
- www.regrow.ag — Cargill RegenConnect implementation
- www.regrow.ag — Oatly collaboration evidence