FormFilled
FormFilled is a B2B marketing attribution platform focused on solving the common problem of lost form submission data.
Profile
Tracks which marketing campaigns drive form submissions on websites by preserving UTM and source data.
FormFilled is a B2B marketing attribution platform focused on solving the common problem of lost form submission data. Founded to address the gap between marketing spend and measurable ROI, the company provides lightweight JavaScript tools that automatically capture UTM parameters, URL history, and other attribution details when website visitors submit forms. This data is then preserved through CRM integrations, helping marketing teams track which campaigns and channels actually drive leads.
The company positions itself as a cost-effective alternative to enterprise attribution platforms, with pricing starting at $1,500 annually compared to solutions that can exceed $25k. FormFilled supports major marketing automation platforms including HubSpot, Marketo, and Salesforce, along with common form builders like Webflow and Gravity Forms. While not disclosing exact revenue or headcount, the company's focus on simple implementation (requiring only a script tag addition) and compatibility with existing stacks suggests a lean operational model targeting mid-market digital teams frustrated by attribution gaps.
Who buys this
- Marketing operations teams at B2B companies
- Digital marketing agencies managing client campaigns
- Startups needing attribution without enterprise platform costs
- Revenue operations teams bridging CRM and marketing data
Strengths and what to watch
Strengths
- Lightweight implementation requiring only script insertion via GTM or direct embed
- Preserves attribution data through CRM syncs where platforms typically drop UTMs
- Self-hosting option for companies with strict data governance requirements
Watch for
- Niche focus on form attribution may limit appeal beyond marketing use cases
- Competition from CRM-native attribution features as platforms like HubSpot improve tracking
- Reliance on third-party cookies for some tracking methods amid browser privacy changes
Key Information
- Founded
- 2015
- Headquarters
- Dallas, Texas. Read More
Frequently Asked Questions
What is FormFilled and how does it work?
FormFilled is a marketing attribution platform that tracks which campaigns drive website form submissions. It preserves UTM parameters and source data when visitors submit forms, then syncs this attribution data to CRMs like HubSpot and Salesforce via lightweight JavaScript tools.
How does FormFilled track marketing campaign performance?
FormFilled captures UTM tags, referral sources, and URL history when visitors submit forms on your site. Unlike some platforms that drop this data, it maintains attribution through CRM integrations, showing which channels and campaigns actually generate leads rather than just clicks.
Which CRMs and form builders work with FormFilled?
FormFilled integrates with major marketing platforms including HubSpot, Marketo, and Salesforce. It also supports common form builders like Webflow and Gravity Forms. The tool syncs attribution data to these systems where native tracking often loses UTM parameters.
How much does FormFilled cost compared to other attribution tools?
Priced at $1,500 annually, FormFilled positions itself as an affordable alternative to enterprise attribution platforms that can exceed $25,000. It targets mid-market teams needing campaign tracking without complex implementations or high costs.
Is FormFilled easy to implement on an existing website?
Yes, FormFilled requires only adding a JavaScript snippet via Google Tag Manager or direct embed. The lightweight implementation doesn't need backend changes, making it suitable for marketing teams to deploy without developer resources.
What types of companies benefit most from FormFilled?
FormFilled serves B2B marketing teams, digital agencies managing client campaigns, and startups needing attribution without enterprise costs. It's ideal for revenue operations teams bridging CRM and marketing data gaps, particularly where form submissions are key conversions.
Sources
- formfilled.io — Product functionality, positioning, and pricing details
- www.sec.gov — Confirms SEC filing status but no material financial disclosures found
- www.sec.gov — Reference to Regulation A filing standards, though no direct FormFilled filing found
- www.prnewswire.com — Unrelated corporate filing demonstrating document type exclusion