Frizbit

Frizbit, founded in 2016 and headquartered in Barcelona, Spain, is a marketing automation SaaS company specializing in retargeting solutions.

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Frizbit provides automated retargeting tools that send personalized messages via web push notifications, email, and SMS to re-engage website visitors.

Frizbit, founded in 2016 and headquartered in Barcelona, Spain, is a marketing automation SaaS company specializing in retargeting solutions. The company helps digital marketers increase web traffic and revenue by combining web push notifications, email, and SMS channels into automated campaigns. Frizbit's platform targets e-commerce and news media companies, though it is adaptable to any website.

The company has a lean team of 9 employees and reported $990K in annual revenue as of 2026. Frizbit was accelerated by Türk Telekom Pilot in Istanbul and Startup Bootcamp IoT & Data Tech in Barcelona. Its self-service model allows marketers to implement the tool in minutes, with free and premium tiers.

Recent case studies highlight clients like Camerfirma, ParkVia, and Forum Sport, showcasing ROI boosts of up to 633%. Despite its niche focus, Frizbit faces stiff competition in the crowded marketing automation space and has not raised significant venture capital beyond a $75K seed round in 2017.

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Who buys this

  • E-commerce companies seeking to recover abandoned carts
  • News media platforms aiming to increase reader engagement
  • Digital marketing agencies managing multiple client campaigns
  • B2B SaaS companies looking to boost conversion rates

Publicly disclosed clients

  • Camerfirma
  • ParkVia
  • Forum Sport

Strengths and what to watch

Strengths

  • Multi-channel retargeting (web push, email, SMS) in a single platform
  • Self-service implementation with quick setup time (under 10 minutes)
  • Proven ROI metrics, including a 633% boost for Camerfirma

Watch for

  • Limited funding history ($75K total) may constrain growth against better-capitalized competitors
  • Narrow focus on retargeting leaves it vulnerable to broader marketing suite offerings
  • No disclosed layoffs but small team size (9) suggests limited resilience to market shifts

Key Information

Founded
2016
Headquarters
Barcelona, Spain

Frequently Asked Questions

What is Frizbit and what does it do?

Frizbit is a Barcelona-based marketing automation SaaS founded in 2016. It specializes in retargeting through web push notifications, email, and SMS to re-engage website visitors. The platform helps e-commerce and media companies recover abandoned carts and boost engagement with automated, multi-channel campaigns.

How does Frizbit's retargeting work?

Frizbit tracks visitor behavior and triggers personalized messages across web push, email, and SMS. It automates follow-ups for actions like cart abandonment or article reads. Case studies show clients like Camerfirma achieved 633% ROI through timed, multi-channel nudges that bring users back to complete actions.

What types of businesses use Frizbit?

E-commerce sites leverage it for cart recovery, while news platforms use it to re-engage readers. Digital agencies manage client campaigns, and B2B SaaS companies improve conversions. Clients include Camerfirma, ParkVia, and Forum Sport. The tool adapts to any website needing visitor re-engagement.

How quickly can you set up Frizbit?

Frizbit offers self-service implementation completed in under 10 minutes. Marketers connect it to their site via simple integration, configure automated rules, and launch campaigns. Free and premium tiers allow testing before scaling. The lean 9-person team focuses on simplicity despite multi-channel capabilities.

What makes Frizbit different from other marketing tools?

Frizbit combines web push, email, and SMS retargeting in one platform, unlike single-channel tools. Its niche focus delivers proven ROI but limits broader marketing features. With only $75K funding, it competes through specialization rather than suite breadth, prioritizing quick setup and measurable re-engagement results.

Is Frizbit good for small e-commerce stores?

Yes, Frizbit's self-service model and free tier suit small stores needing affordable cart recovery. Case studies demonstrate strong ROI for SMBs. However, its 9-person team may lack enterprise support. Stores should weigh its multi-channel strengths against competitors with deeper funding and broader feature sets.

Sources

  1. getlatka.com — Revenue ($990K), founding year (2016), funding ($75K), and team size (9)
  2. pitchbook.com — Headquarters location (Barcelona), employee count (9), and product description
  3. x.com — Camerfirma case study with 633% ROI metric
  4. www.instagram.com — Client mentions (ParkVia, Forum Sport)