Funnel9

Funnel9 is a digital ad attribution company founded by Ian Sephton and Josh Bigelow, serial tech entrepreneurs based in San Clemente, California.

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Funnel9 helps e-commerce stores track which digital ads actually lead to sales so they can spend their marketing budget more effectively.

Funnel9 is a digital ad attribution company founded by Ian Sephton and Josh Bigelow, serial tech entrepreneurs based in San Clemente, California. The company emerged from their frustration with the lack of visibility into which digital marketing efforts were actually driving sales, particularly for e-commerce stores. Funnel9 specializes in helping Shopify-based e-commerce businesses spending at least $10K monthly on digital ads, primarily on Google and Facebook, to optimize their ad spend by identifying high-performing campaigns and reallocating budgets accordingly.

The company offers a 90-day free trial with no credit card required, targeting merchants who need clearer insights into their conversion data. Funnel9's technology connects website data directly to ad platforms, providing a transparent audit trail from click to sale. While the company has not disclosed specific revenue or funding details, its client testimonials highlight significant improvements in ROAS for stores like Rokform, Renu, and Semi Exact. The founders' focus on solving a specific pain point for mid-sized e-commerce businesses positions Funnel9 as a niche player in the crowded ad-tech space.

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Who buys this

  • Shopify-based e-commerce stores spending $10K+ monthly on digital ads
  • Mid-sized online retailers focused on Google and Facebook advertising
  • E-commerce businesses struggling with unclear ad attribution
  • Merchants needing to optimize ROAS for limited marketing budgets

Publicly disclosed clients

  • Rokform
  • Renu
  • Semi Exact

Strengths and what to watch

Strengths

  • Direct integration with Shopify stores for accurate sales attribution
  • Focuses specifically on the $10K+/month ad spend segment with tailored solutions
  • 90-day free trial lowers barrier to adoption for skeptical merchants

Watch for

  • Heavy reliance on Shopify ecosystem limits addressable market
  • No disclosed funding rounds or revenue figures raise questions about financial stability
  • Increasing competition from all-in-one marketing platforms offering similar attribution features

Key Information

Founded
2020
Headquarters
San Clemente, California

Frequently Asked Questions

What is Funnel9 and how does it help e-commerce stores?

Funnel9 is an ad attribution tool that shows Shopify stores which digital ads drive sales. It tracks clicks to purchases across Google and Facebook ads, helping merchants spending $10K+/month optimize budgets by reallocating spend to top-performing campaigns. The platform offers a 90-day free trial with no credit card required.

Who are Funnel9's ideal customers?

Funnel9 targets mid-sized Shopify stores spending at least $10K monthly on Google and Facebook ads. It suits merchants frustrated by unclear conversion data, particularly those needing to prove ROAS or reduce wasted ad spend. Clients include Rokform and Renu—brands requiring precise campaign performance insights.

How does Funnel9 track ad conversions differently?

Funnel9 connects directly to Shopify stores, creating an audit trail from ad click to sale. Unlike basic platform analytics, it attributes sales to specific campaigns, eliminating guesswork. This helps merchants identify high-performing ads and pause underperforming ones—critical for stores scaling paid traffic efficiently.

What results have Funnel9 clients seen?

While Funnel9 hasn't disclosed overall metrics, client testimonials highlight ROAS improvements. Case studies mention brands like Semi Exact optimizing budgets by identifying top-converting ad sets. The focus is on measurable outcomes—reallocating spend from underperforming campaigns to ones driving actual sales.

How does Funnel9 compare to all-in-one marketing platforms?

Funnel9 specializes narrowly in ad attribution for Shopify stores, unlike broader tools. Its strength is granular tracking for merchants spending heavily on Google/Facebook ads. However, reliance on Shopify limits reach, and competitors bundle attribution with other features—making Funnel9 best for focused ad optimization needs.

Is there a free way to try Funnel9?

Yes, Funnel9 offers a 90-day free trial with no credit card required—unusually long for ad-tech tools. This lets merchants verify attribution accuracy before committing. The trial targets skeptical store owners needing proof of ROI, aligning with the founders' focus on transparency in ad performance.

Sources

  1. funnel9.com — Company description, product offering, client testimonials, and founding team
  2. www.linkedin.com — Co-founder background
  3. www.linkedin.com — Co-founder background
  4. www.linkedin.com — Industry context about conversion funnel optimization