Genius Sports
Genius Sports, founded in 2000 and headquartered in London, operates as a data and technology provider for the global sports, betting, and media industries.
Profile
They provide data and technology solutions for sports leagues, broadcasters, and betting operators.
Genius Sports, founded in 2000 and headquartered in London, operates as a data and technology provider for the global sports, betting, and media industries. The company went public in 2021 via a SPAC merger, raising $1.5 billion. Its product portfolio includes Betting Technology, Content & Services, and Media Technology, Content & Services, which cater to sports leagues, broadcasters, and betting operators.
Genius Sports has established long-term partnerships with major sports organizations like the NFL, Premier League, and NCAA. In Q1 2026, the company reported $188 million in revenue, a 31% year-over-year increase, and raised its 2026 guidance to $990 million-$1.01 billion in revenue following the acquisition of Legend, a fan engagement platform. The acquisition aims to deepen Genius Sports' integration into fan participation and monetization.
Despite its growth, the company posted a net loss of $55.5 million in Q1 2026, driven by foreign currency movements, stock-based compensation, and one-time transaction costs. Genius Sports continues to invest in AI and computer vision technologies to enhance its offerings, positioning itself as a key player in the evolving sports data ecosystem.
Who buys this
- Sports leagues and federations
- Betting operators
- Broadcasters
- Media companies
- Brands and advertisers
Publicly disclosed clients
- NFL
- Premier League
- NCAA
- MLB
- PGA Tour
- BetMGM
- DraftKings
Strengths and what to watch
Strengths
- Long-term contracts with major sports leagues like the NFL and Premier League
- Strong revenue growth, up 31% year-over-year in Q1 2026
- Expanding product portfolio with acquisitions like Legend
Watch for
- Net loss of $55.5 million in Q1 2026, driven by foreign currency impacts and transaction costs
- Heavy reliance on a few major leagues and betting operators
- Integration risks post-acquisition of Legend
Recent moves
Key Information
- Founded
- 2000
- Employees
- 3042
- Headquarters
- London, Country
- Country
- United Kingdom
Frequently Asked Questions
What does Genius Sports do?
Genius Sports provides data and technology solutions for sports leagues, broadcasters, and betting operators. Their services include betting technology, content services, and media technology. Founded in 2000, they partner with major leagues like the NFL and Premier League to enhance sports data ecosystems. (47 words)
How is Genius Sports performing financially?
In Q1 2026, Genius Sports reported $188 million revenue, a 31% year-over-year increase. They raised 2026 guidance to $990 million-$1.01 billion after acquiring Legend. However, they posted a $55.5 million net loss due to currency impacts and transaction costs. (45 words)
Who are Genius Sports' biggest clients?
Genius Sports works with major sports leagues like the NFL, Premier League, and NCAA, plus betting operators such as BetMGM and DraftKings. These long-term partnerships drive their business, providing data solutions for sports broadcasting and betting markets. (42 words)
What technologies is Genius Sports investing in?
Genius Sports focuses on AI and computer vision to enhance sports data accuracy. Their acquisition of Legend expands fan engagement capabilities. These technologies support real-time analytics for betting operators and broadcasters, positioning them as innovators in sports tech. (44 words)
Why did Genius Sports acquire Legend?
Genius Sports acquired Legend to deepen fan engagement and monetization capabilities. The move expands their product portfolio beyond betting data into participatory fan experiences, aligning with their strategy to dominate the sports technology ecosystem. (40 words)
What are the risks for Genius Sports?
Key risks include reliance on major league partnerships, integration challenges post-Legend acquisition, and currency-related financial impacts. Their Q1 2026 $55.5 million loss highlights vulnerability to market fluctuations despite strong revenue growth. (42 words)
Sources
- investors.geniussports.com — Q1 2026 financial results and guidance
- www.geniussports.com — Customer segments and notable clients
- investors.geniussports.com — Recent news on Q1 2026 earnings
- www.geniussports.com — Focus on AI and computer vision technologies