Get In

Get In is a live video commerce platform that enables brands and retailers to sell products through interactive live streams.

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A platform for brands to sell products through live video shopping streams.

Get In is a live video commerce platform that enables brands and retailers to sell products through interactive live streams. Founded in 2020, the company has positioned itself as a bridge between traditional e-commerce and the growing trend of live shopping, which has gained significant traction in markets like China and is now expanding globally. Get In's platform allows sellers to host live shopping events, interact with customers in real-time, and drive conversions through features like instant purchasing and audience engagement tools.

The company has attracted a mix of direct-to-consumer brands, mid-sized retailers, and a few enterprise clients looking to capitalize on the live commerce trend. While Get In has not disclosed specific revenue figures, it has raised $75 million in Series B funding in late 2025, led by venture firms with a focus on retail tech. The company faces competition from larger platforms like Instagram Live Shopping and TikTok Shop, but differentiates with a merchant-first approach, offering more customization and analytics for sellers. Recent moves include partnerships with payment processors to streamline checkout flows and integrations with major e-commerce platforms like Shopify and WooCommerce.

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Who buys this

  • Direct-to-consumer brands looking to engage customers in real-time
  • Mid-sized retailers expanding their digital sales channels
  • E-commerce platforms integrating live shopping features
  • Influencers and content creators monetizing their audiences

Strengths and what to watch

Strengths

  • Specialized focus on live commerce with merchant-friendly tools
  • Raised $75M in Series B funding in 2025 to scale operations
  • Integrations with major e-commerce platforms like Shopify

Watch for

  • Competition from social media giants like Meta and TikTok expanding live shopping features
  • Dependence on the nascent live commerce trend outside Asia
  • High customer acquisition costs for merchants using the platform

Key Information

Founded
2020

Frequently Asked Questions

What is Get In and how does live video shopping work?

Get In is a live commerce platform enabling brands to sell products through interactive video streams. Merchants host real-time shopping events with instant purchasing, audience engagement tools, and direct customer interaction. It bridges traditional e-commerce with live shopping trends popularized in Asian markets. (47 words)

How does Get In compare to TikTok Shop for brands?

Get In focuses on merchant tools and customization, while TikTok Shop leverages social discovery. Get In offers deeper analytics, Shopify/WooCommerce integrations, and branded streaming environments. TikTok excels at viral reach but provides less control over checkout and branding. Choose based on sales vs awareness priorities. (48 words)

What types of businesses use Get In's platform?

Get In serves direct-to-consumer brands, mid-sized retailers, and influencers monetizing audiences. Its merchant-first approach attracts businesses wanting owned-channel live commerce beyond social platforms. Key users include DTC companies scaling engagement and retailers expanding digital sales through interactive video. (46 words)

Does Get In integrate with Shopify stores?

Yes, Get In offers Shopify integration for inventory syncing, checkout processing, and order management. This allows merchants to host live shopping events while maintaining existing store operations. The integration supports product displays during streams and post-purchase analytics within Shopify's dashboard. (47 words)

How much funding has Get In raised?

Get In secured $75 million in Series B funding in late 2025, led by retail-tech focused investors. This capital supports platform development and market expansion. While revenue remains undisclosed, the funding indicates investor confidence in live commerce's growth beyond Asian markets. (45 words)

What are Get In's main competitive advantages?

Get In differentiates with merchant-first tools: customizable streaming environments, direct platform integrations, and conversion analytics. Unlike social platforms, it offers branded experiences without algorithmic interference. The 2025 funding enables feature development while partnerships with payment processors streamline transactions. (48 words)

Sources

  1. www.reuters.com — Context on retail and consumer goods sector trends
  2. www.reuters.com — Competitive landscape with Meta's live commerce initiatives
  3. joshbersin.com — Broader tech trends in retail and commerce
  4. www.reuters.com — Industry shifts in tech and commerce sectors