Getwizer

Getwizer is a consumer insights platform that blends automation, AI, and expert support to deliver fast, customizable, and cost-effective research.

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Getwizer provides a consumer insights platform that combines AI-driven automation with expert human analysis for fast, customizable, and cost-effective research.

Getwizer is a consumer insights platform that blends automation, AI, and expert support to deliver fast, customizable, and cost-effective research. Founded as a hybrid solution to bridge the gap between traditional market research and modern technological advancements, the company has positioned itself as a leader in agile consumer insights. Under the leadership of CEO Alexandra Frankel, who was appointed in February 2025, Getwizer has focused on creating a system that is both automated yet personalized, leveraging the latest in generative and agentic AI.

Frankel, who has been with the company for nearly five years, previously served as head of insights and strategy, where she was instrumental in developing Getwizer's strategic and consultative capabilities. The company boasts a diverse client base, including major brands like Reebok, Sony, Coca-Cola, and Mars, and has been recognized for its robust quali-quant solutions and AI-driven capabilities. Getwizer's modular building-block approach allows clients to test any idea or answer any question, from concept testing to deep-dive profiling, while customizing methods and frameworks for maximum impact.

The company's core technology, WizerOne, uses AI, automation, and machine learning to optimize research processes, supported by in-house experts who provide deep insights. As clients run more studies, costs drop and efficiency improves, making Getwizer a scalable solution for consumer insights.

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Who buys this

  • Consumer brands seeking agile market research
  • Retailers needing shopper insights
  • Media companies optimizing advertising strategies
  • Food and beverage companies tracking brand health
  • Technology firms testing product concepts

Publicly disclosed clients

  • Reebok
  • Sony
  • Coca-Cola
  • Mars
  • SodaStream
  • Paramount
  • Bic

Strengths and what to watch

Strengths

  • Combines AI-driven automation with expert human analysis for deep insights
  • Modular building-block approach allows for highly customizable research
  • Scalable solution that reduces costs and improves efficiency with each successive study

Watch for

  • Dependence on AI-driven automation may limit nuanced human insights
  • Competition from established market research firms with deeper pockets
  • Potential challenges in scaling personalized solutions for a diverse client base

Key Information

Founded
2013
Headquarters
New York City

Frequently Asked Questions

What is Getwizer and what does it do?

Getwizer is a consumer insights platform combining AI automation with expert human analysis. It delivers fast, customizable market research for brands, using modular building blocks for studies ranging from concept testing to brand profiling. Clients include Reebok, Sony, and Coca-Cola. (43 words)

How does Getwizer combine AI and human analysis?

Getwizer's WizerOne technology uses AI and machine learning to automate research processes, while in-house experts provide strategic interpretation. This hybrid approach balances speed with nuanced insights, particularly useful for complex branding or product development questions. (42 words)

What types of companies use Getwizer?

Getwizer serves consumer brands, retailers, media companies, and tech firms needing agile insights. Notable clients include Reebok for shopper research, Sony for media testing, and Mars for brand tracking. The platform adapts to diverse research needs across industries. (44 words)

How does Getwizer's pricing work?

Getwizer operates on a scalable cost model where prices decrease with repeated studies. The modular approach lets clients pay only for needed research components, making it cost-effective for both one-off projects and ongoing insight programs. (42 words)

Who leads Getwizer and what's their focus?

CEO Alexandra Frankel, appointed in 2025, drives Getwizer's AI-powered research vision. Former head of insights, she expanded the platform's strategic capabilities while maintaining human expertise. The company focuses on blending generative AI with customizable research frameworks. (45 words)

What makes Getwizer different from traditional market research?

Unlike conventional firms, Getwizer offers real-time, AI-accelerated insights with expert validation. Its building-block system allows precise method customization per project, while automated processes reduce costs over time. This balances speed with depth better than pure automation or manual approaches. (47 words)

Sources

  1. www.prnewswire.com — Appointment of Alexandra Frankel as CEO and focus on AI-driven research
  2. www.getwizer.com — Client list and product description
  3. www.linkedin.com — Description of Getwizer as a hybrid consumer insights platform
  4. www.linkedin.com — Role of Getwizer in consumer data analysis and client relationships