GMAP Analytics

GMAP Analytics, founded over 30 years ago, specializes in location intelligence and planning solutions.

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GMAP Analytics helps businesses make informed decisions about where to locate their operations using data and consultancy services.

GMAP Analytics, founded over 30 years ago, specializes in location intelligence and planning solutions. The company provides data, software, and consultancy services to clients across retail, automotive, and other sectors, operating in over 60 countries. GMAP’s offerings include in-house spatial analysis tools and network planning strategies, helping businesses optimize their physical presence.

The company’s client base spans both self-serve customers and those seeking comprehensive consultancy services. GMAP’s head of client services, Alice Goddard, brings over nine years of experience in delivering location planning solutions. While GMAP has not disclosed recent financials or headcount, its long-standing presence and global reach suggest a stable market position. The company’s focus on retail and automotive sectors has allowed it to carve out a niche in location-based decision-making, though it faces competition from newer entrants leveraging advanced analytics and AI.

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Who buys this

  • Retail chains optimizing store locations
  • Automotive companies planning dealership networks
  • Real estate developers assessing site potential
  • Government agencies planning infrastructure
  • Logistics firms optimizing distribution networks

Strengths and what to watch

Strengths

  • Over 30 years of experience in location intelligence
  • Global reach with operations in over 60 countries
  • Comprehensive offerings combining data, software, and consultancy

Watch for

  • Increasing competition from AI-driven analytics firms
  • Potential reliance on a few key industries like retail and automotive
  • Limited public disclosure of financial performance

Key Information

Founded
1987

Frequently Asked Questions

What is GMAP Analytics?

GMAP Analytics provides location intelligence solutions, helping businesses optimize physical presence through data, software, and consultancy. Operating for 30+ years across 60 countries, it specializes in retail site selection, automotive network planning, and spatial analysis for informed decision-making about business locations. (45 words)

How does GMAP Analytics help retail businesses?

GMAP Analytics assists retail chains in selecting optimal store locations using spatial analysis tools and consultancy services. Their data-driven approach evaluates market potential, competitor presence, and demographic factors to maximize foot traffic and revenue potential for new or existing locations. (44 words)

What industries does GMAP Analytics serve?

GMAP Analytics primarily serves retail chains, automotive companies, real estate developers, government agencies, and logistics firms. Their solutions help these sectors with location-based decisions like store placement, dealership networks, infrastructure planning, and distribution route optimization. (42 words)

How does GMAP Analytics compare to newer location intelligence tools?

With 30+ years of experience, GMAP Analytics offers established spatial analysis methodologies, while newer competitors often focus on AI-driven approaches. GMAP combines historical data with consultancy, whereas emerging tools may prioritize automation and predictive analytics. (45 words)

What makes GMAP Analytics different from other location planning services?

GMAP Analytics stands out through its combination of proprietary spatial analysis tools, multi-sector expertise, and personalized consultancy. Their global reach across 60 countries and focus on both data and strategic advice offers comprehensive solutions beyond pure software providers. (47 words)

Who leads GMAP Analytics' client services?

Alice Goddard heads GMAP Analytics' client services, bringing over nine years of experience in location planning solutions. She oversees the delivery of consultancy services and spatial analysis tools to clients across retail, automotive, and other sectors globally. (42 words)

Sources

  1. uk.linkedin.com — Alice Goddard’s role as Head of Client Services at GMAP Analytics
  2. uk.linkedin.com — GMAP’s global operations and focus on location intelligence
  3. www.gmap.com — GMAP’s product offerings and client sectors
  4. www.sec.gov — Background on GMAP’s operational context