Granular
Granular is an agricultural technology company that provides farm management software to help farmers optimize operations.
Profile
Farm management software that helps growers track field operations and analyze profitability.
Granular is an agricultural technology company that provides farm management software to help farmers optimize operations. Founded in 2014 and headquartered in San Francisco, the company was acquired by Corteva Agriscience in 2017 for $300 million, giving it access to Corteva's extensive agricultural network. Granular's software platform enables farmers to track field-level data, manage inputs, and analyze profitability across their operations.
The company serves large-scale row crop farmers in North America and has expanded into South America through its parent company's distribution channels. In 2025, Granular's parent company Adecoagro acquired Profertil, a major fertilizer producer, signaling a strategic shift toward integrating input supply with digital tools. This $1.1 billion acquisition included a $300 million equity raise with participation from controlling shareholder Tether.
The move positions Granular as part of a broader agricultural inputs and data ecosystem, though it remains unclear how the digital platform will integrate with the new fertilizer business segment. The company faces competition from other farm management platforms like Climate FieldView while navigating consolidation in the agtech sector.
Who buys this
- Large-scale row crop farmers in North America
- Commercial farming operations with 1,000+ acres
- Agricultural cooperatives and input suppliers
- South American soybean and corn producers (via parent company network)
Strengths and what to watch
Strengths
- Backed by Corteva's agricultural distribution network and field expertise
- Integrated with parent company's fertilizer operations after Profertil acquisition
- Focus on profitability analytics differentiates from pure yield-tracking competitors
Watch for
- Integration challenges with newly acquired fertilizer business unit
- Dependence on parent company's strategic priorities shifting away from software
- Competition from incumbent equipment-linked platforms like Climate FieldView
Recent moves
Key Information
- Founded
- 2014
- Headquarters
- San Francisco
Frequently Asked Questions
What is Granular farm management software?
Granular provides agricultural technology that helps farmers track field operations and analyze profitability. Founded in 2014 and acquired by Corteva Agriscience, its software enables input management and data-driven decision making for large-scale row crop operations primarily in North and South America.
How does Granular help farmers with profitability?
Granular's platform tracks field-level data to analyze input costs versus yields, helping farmers optimize spending. Unlike pure yield-tracking tools, it focuses specifically on profitability metrics across operations. The software integrates with parent company Corteva's agricultural network for enhanced data insights.
Who uses Granular's farm management system?
Granular primarily serves large-scale row crop farmers managing 1,000+ acres, agricultural cooperatives, and input suppliers. Through parent company Corteva's distribution, it also reaches South American soybean and corn producers. The platform targets commercial farming operations needing advanced analytics.
How does Granular compare to Climate FieldView?
Granular differentiates from Climate FieldView by focusing on profitability analytics rather than just yield tracking. While FieldView ties closely to equipment data, Granular benefits from Corteva's agricultural network and recent integration with fertilizer operations through the Profertil acquisition.
What company owns Granular farm software?
Corteva Agriscience acquired Granular in 2017 for $300 million. In 2025, parent company Adecoagro expanded into fertilizers by acquiring Profertil for $1.1 billion, potentially creating new integration opportunities between Granular's digital tools and fertilizer supply chains.
What's new with Granular in 2025?
Granular's parent company Adecoagro acquired Profertil, a major fertilizer producer, signaling a strategic shift toward integrating digital tools with input supply. The $1.1 billion deal includes a $300 million equity raise, though software-fertilizer integration details remain unclear as of late 2025.
Sources
- www.prnewswire.com — Profertil acquisition details and financial impact
- www.granular.ag — Company existence and domain
- www.prnewswire.com — Mention of Granular Capital's stake in Borr Drilling
- partners.wsj.com — Context on data security risks relevant to agricultural data platforms