Graphika
Graphika is a New York-based social media intelligence firm founded by Dr.
Profile
Analyzes social media networks to detect disinformation campaigns and coordinated online manipulation.
Graphika is a New York-based social media intelligence firm founded by Dr. John Kelly, specializing in mapping online influence operations and disinformation campaigns. The company analyzes digital networks to identify coordinated inauthentic behavior, fraud, and geopolitical risks for clients ranging from governments to tech platforms.
Graphika gained prominence for its work exposing Russian interference in the 2016 U.S. election and continues to track state-linked operations like China's Spamouflage campaign, which it recently found calling for the overthrow of Spain's government. The firm partners with Meta and other platforms to combat romance scams and extremist recruitment, publishing high-profile reports like its February 2025 analysis of celebrity impersonation fraud. While revenue figures are undisclosed, Graphika's client base includes government agencies, Fortune 500 companies, and social media platforms seeking early detection of emerging threats. Its 2026 collaboration with 60 Minutes to expose disaster exploitation by extremist groups underscores its role as a go-to analyst for complex online manipulation.
Who buys this
- Government defense and intelligence agencies
- Social media platforms (e.g. Meta, Twitter)
- Financial institutions combating fraud
- Corporate brand protection teams
- Political risk analysts
Publicly disclosed clients
- Meta
- U.S. Senate Intelligence Committee
- DARPA
Strengths and what to watch
Strengths
- Proven track record exposing state-sponsored ops (Russian IRA, Chinese Spamouflage)
- Patented network analysis technology for early threat detection
- Regularly cited by major media (Reuters, 60 Minutes) for authoritative analysis
Watch for
- Potential overreliance on government contracts creating revenue concentration
- Ethical debates around analyzing social media without user consent
- Increasing competition from AI-powered analytics startups
Key Information
- Founded
- 2013
- Headquarters
- New York
Frequently Asked Questions
What does Graphika do?
Graphika analyzes social media networks to detect disinformation campaigns and coordinated online manipulation. The New York-based firm specializes in mapping influence operations, fraud, and geopolitical risks for governments, tech platforms, and corporations. It gained recognition for exposing Russian election interference and tracking state-linked operations like China's Spamouflage. (47 words)
How does Graphika detect social media manipulation?
Graphika uses patented network analysis technology to identify coordinated inauthentic behavior across digital platforms. Its methods track suspicious account linkages, content patterns, and behavioral anomalies. The firm partners with platforms like Meta to combat threats ranging from romance scams to extremist recruitment, publishing detailed reports on emerging manipulation tactics. (48 words)
What are some major investigations Graphika has conducted?
Graphika exposed Russian interference in the 2016 U.S. election and recently uncovered China's Spamouflage campaign targeting Spain. Its 2025 report analyzed celebrity impersonation fraud, while a 2026 collaboration with 60 Minutes revealed extremists exploiting disasters. These investigations demonstrate its expertise in state-sponsored and criminal online operations. (49 words)
Who uses Graphika's services?
Graphika serves government agencies like the U.S. Senate Intelligence Committee, tech platforms including Meta, financial institutions combating fraud, and corporate brand protection teams. Its client base spans defense, intelligence, and Fortune 500 companies needing early detection of emerging online threats and influence campaigns. (45 words)
What makes Graphika stand out in disinformation analysis?
Graphika differentiates itself through proven investigations of state-sponsored operations, patented detection technology, and media recognition as an authoritative source. Its work is regularly cited by Reuters and 60 Minutes, with clients valuing its ability to map complex networks of coordinated inauthentic behavior. (46 words)
What challenges does Graphika face?
Graphika navigates ethical debates about analyzing social media without user consent and potential overreliance on government contracts. It also faces growing competition from AI-powered analytics startups. These challenges highlight the evolving landscape of online threat detection and the balance between security and privacy concerns. (48 words)
Sources
- www.reuters.com — Graphika's analysis of Chinese Spamouflage campaign targeting Spain
- graphika.com — 2025 report on romance scams and celebrity impersonation fraud
- graphika.com — 60 Minutes collaboration on disaster exploitation by extremists
- www.reuters.com — Historical work on Russian election interference