GreyLabs AI

GreyLabs AI, founded in 2024 by Aman Goel and Harshita Srivastava after their previous venture Cogno AI was acquired by Exotel, specializes in autonomous voice AI agents for India's banking and financial services sector.

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Autonomous voice AI agents that handle banking customer calls and collections.

GreyLabs AI, founded in 2024 by Aman Goel and Harshita Srivastava after their previous venture Cogno AI was acquired by Exotel, specializes in autonomous voice AI agents for India's banking and financial services sector. The company raised Rs 85 crore (approximately $10.2M) in 2025 from Elevation Capital and Z47, building on their seed round of $1.6M led by Z47. Their technology focuses on AI-driven telesales and collections, with dashboard metrics showing 20,450 calls processed at a 78.5% connection rate and 45.9% conversion rate in a recent campaign window.

The founding team brought over four former Cogno AI colleagues as equity-holding partners, operating from a small Mumbai office at 91Springboard. GreyLabs targets India's BFSI sector with what they describe as 'agentic' AI - systems that autonomously handle customer interactions end-to-end. Their client roster includes major Indian financial brands like RBL Bank, AU Bank, and Groww, though the company has not disclosed revenue figures post-funding. What's notable is their deliberate pivot away from exploring US markets or consumer edtech to double down on their BFSI SaaS expertise in India, avoiding the capital-intensive paths that derailed their earlier explorations.

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Who buys this

  • Indian retail banks
  • Fintech lending platforms
  • Insurance providers
  • Wealth management firms
  • Credit card issuers

Publicly disclosed clients

  • RBL Bank
  • AU Bank
  • Groww
  • Motilal Oswal
  • SBI Life

Strengths and what to watch

Strengths

  • Proven founder track record with prior exit (Cogno AI acquisition)
  • Specialized focus on India's BFSI voice automation needs
  • Early traction with multiple major financial institutions as clients

Watch for

  • Heavy reliance on Indian BFSI market with no international footprint
  • Unproven scalability of 'agentic' AI claims beyond basic call handling
  • Potential client concentration risk among featured banking partners

Key Information

Founded
2024
Headquarters
Mumbai, India

Frequently Asked Questions

What does GreyLabs AI do?

GreyLabs AI develops autonomous voice AI agents for banking customer calls and collections. Their technology handles end-to-end customer interactions, focusing on AI-driven telesales and collections for India's BFSI sector, achieving high connection and conversion rates.

Who founded GreyLabs AI and what is their background?

GreyLabs AI was founded in 2024 by Aman Goel and Harshita Srivastava, who previously built Cogno AI, acquired by Exotel. Their expertise in AI and SaaS led to GreyLabs' focus on voice automation for India's banking and financial services sector.

What clients does GreyLabs AI work with?

GreyLabs AI serves major Indian financial institutions, including RBL Bank, AU Bank, Groww, Motilal Oswal, and SBI Life. Their solutions cater to retail banks, fintech lenders, insurance providers, wealth management firms, and credit card issuers.

What is GreyLabs AI's 'agentic AI' technology?

GreyLabs AI's 'agentic AI' refers to systems that autonomously manage customer interactions end-to-end. This technology handles tasks like telesales and collections, achieving metrics such as a 78.5% connection rate and 45.9% conversion rate in recent campaigns.

What are GreyLabs AI's strengths and challenges?

GreyLabs AI's strengths include a proven founder track record, specialized focus on India's BFSI sector, and early traction with major clients. Challenges include reliance on the Indian market and unproven scalability of their 'agentic AI' claims beyond basic call handling.

How is GreyLabs AI funded?

GreyLabs AI raised Rs 85 crore ($10.2M) in 2025 from Elevation Capital and Z47, following a $1.6M seed round led by Z47. This funding supports their focus on autonomous voice AI solutions for India's banking and financial services sector.

Sources

  1. economictimes.indiatimes.com — 2025 funding round amount and investors
  2. greylabs.ai — Founder background and company origin story
  3. greylabs.ai — Product capabilities and client logos