Haus Analytics
Haus Analytics, founded by former Google analytics lead Zach Epstein, is a marketing measurement platform that applies causal inference and experimental rigor to advertising spend.
Profile
Helps companies measure the true business impact of marketing spend using controlled experiments and AI.
Haus Analytics, founded by former Google analytics lead Zach Epstein, is a marketing measurement platform that applies causal inference and experimental rigor to advertising spend. The company emerged in response to the breakdown of third-party cookie tracking and the increasing complexity of attributing marketing ROI. Haus initially focused on regional incrementality testing with its GeoLift product, which allows brands to run controlled experiments to measure the true impact of marketing campaigns.
By 2026, Haus had expanded into AI-powered causal attribution, aiming to replace legacy attribution models that often misrepresent incremental conversions. The company has raised $37M in total funding, including a $17M Series A led by Insight Partners in 2023 and a $20M follow-on round in 2024 from 01 Advisors, the venture firm of former Facebook CRO David Fischer and ex-Twitter executives. Haus serves a mix of digitally-native brands and established enterprises, with clients like FanDuel, Sonos, and Caraway citing multi-million dollar optimizations. Recent research from Haus highlights persistent gaps in marketing measurement confidence, with only 49% of leaders able to defend their ROI methodology to boards.
Who buys this
- DTC e-commerce brands needing to prove channel effectiveness
- Enterprise marketers allocating nine-figure ad budgets
- Performance marketing teams facing cookie depreciation
- Finance leaders auditing marketing efficiency
Publicly disclosed clients
- FanDuel
- Sonos
- Caraway
- Jones Road Beauty
- AG1
Strengths and what to watch
Strengths
- Backed by advertising veterans from Facebook and Twitter via 01 Advisors
- Proven incrementality testing methodology adopted by Fortune 500 brands
- First-party data approach sidesteps cookie deprecation challenges
Watch for
- Heavy reliance on enterprise sales cycles in uncertain ad market
- Competition from embedded attribution tools in major ad platforms
- Methodological complexity requires client education to scale
Recent moves
Key Information
- Founded
- 2021
- Headquarters
- San Francisco, California. Keywords
Frequently Asked Questions
What is Haus Analytics?
Haus Analytics is a marketing measurement platform that uses controlled experiments and AI to determine the true business impact of ad spend. Founded by a former Google analytics lead, it helps brands move beyond flawed attribution models with causal inference and rigorous incrementality testing methodologies. (42 words)
How does Haus measure marketing effectiveness?
Haus employs geo-based incrementality testing (GeoLift) and AI-powered causal attribution to isolate campaign impact. This approach replaces last-click attribution with controlled experiments, showing what revenue would exist without marketing—proving true incremental lift rather than claimed conversions. (42 words)
Why are companies switching to Haus for attribution?
With third-party cookies disappearing, Haus offers first-party data solutions that don't rely on tracking. Its methodology addresses board-level skepticism—49% of marketers struggle to defend ROI claims. Clients like FanDuel use it to optimize multi-million dollar budgets. (45 words)
What types of businesses use Haus Analytics?
Haus serves DTC brands needing channel proof, enterprises managing nine-figure budgets, and performance teams facing cookie deprecation. Clients range from Sonos to Jones Road Beauty, particularly those requiring board-ready ROI justification and incremental conversion measurement. (42 words)
How does Haus' AI attribution work?
Haus' AI models analyze counterfactual scenarios—what sales would occur without specific marketing—using causal inference. This isolates true campaign impact, avoiding misattribution where other models credit marketing for organic conversions. The system learns from controlled geo experiments. (44 words)
Who backs Haus Analytics?
Haus raised $37M from Insight Partners and 01 Advisors (founded by ex-Facebook/Twitter execs). This advertising veteran backing validates its approach to solving measurement crises, especially as brands face cookie deprecation and demand provable marketing efficiency. (41 words)
Sources
- www.prnewswire.com — $20M funding round and product expansion
- www.prnewswire.com — Initial $17M Series A and founding story
- www.prnewswire.com — 2026 research on measurement confidence gaps
- haus.io — Product capabilities and client logos