Heap
Heap is a product analytics platform founded by Ravi Parikh and Matin Movassate in 2013.
Profile
Automatically capture every user interaction on web and mobile apps, then analyze behavior through session replay, heatmaps, and AI-powered conversational analytics.
Heap is a product analytics platform founded by Ravi Parikh and Matin Movassate in 2013. The San Francisco-based company built its reputation on automatic data capture—installing a single snippet that logs every user interaction without engineering involvement. Over 10,000 companies adopted Heap across SaaS, retail, financial services, and healthcare, drawn to its session replay, heatmaps, and journey mapping capabilities.
The company raised $216 million across six rounds, including a $110 million Series D in December 2021 at a $960 million valuation led by Sixth Street Growth and Goldman Sachs Asset Management. In March 2021, Ken Fine, a 20-year B2B SaaS veteran, became CEO while founder Matin Movassate transitioned to Chairman. Contentsquare, a French digital experience analytics firm, acquired Heap in December 2023 in what it called its largest acquisition to date—a strategic move to create an all-in-one platform combining session-level analytics with product-level insights.
The acquisition faced customer retention questions, with data showing Heap's active domains peaked at 9,992 in March 2025 before declining 28 percent by July 2025. In November 2024, Contentsquare unveiled a major platform overhaul integrating Heap, Hotjar, and its core analytics engine with expanded AI capabilities—Sense Chat for conversational queries, automatic event labeling, and session replay summaries. The rebranding and integration reflect Contentsquare's attempt to position the combined product as a rival to traditional tools like Google Analytics 4 and Amplitude.
Who buys this
- SaaS and B2B technology companies optimizing product adoption and user activation
- eCommerce and retail brands improving checkout conversion and reducing cart abandonment
- Financial services and fintech firms tracking onboarding completion and account engagement
- Healthcare and healthcare IT organizations monitoring user behavior across patient or provider portals
- Distributed teams including marketing, product, and analytics that need shared customer-journey visibility
Publicly disclosed clients
- Dropbox
- Amway
- Bridgestone
- Walmart Labs
- Sur La Table
- FIGS
Strengths and what to watch
Strengths
- Automatic event capture without developer tagging, reducing time-to-insight and eliminating event schema debt
- Integrated session replay and behavioral analytics allowing teams to see what users do and correlate with feedback or technical metrics
- Strong product-market fit in B2B SaaS, with over 10,000 customer adoption and triple-digit ARR growth in 2021
Watch for
- Customer attrition following Contentsquare acquisition: active domains fell 28% from March to July 2025, signaling potential churn from migration friction or pricing changes
- Integration complexity: combining Heap's product analytics with Contentsquare's session-replay and heatmap tools risks confusing customers or creating feature overlap
- Competitive pressure from Amplitude, Mixpanel, and Google Analytics 4, which now bundle AI analytics and cheaper freemium tiers
Key Information
- Industry
- Product Analytics
- Founded
- 2013
- Headquarters
- San Francisco
Frequently Asked Questions
What is Heap analytics?
Heap is a product analytics platform that automatically captures every user interaction on web and mobile apps. Founded in 2013 and acquired by Contentsquare in 2023, Heap specializes in session replay, heatmaps, and AI-powered conversational analytics for understanding user behavior without manual event tagging.
How does Heap automatically capture user interactions?
Heap installs a single JavaScript snippet that logs every user interaction without requiring developer event tagging. This automatic capture eliminates event schema debt and reduces time-to-insight, allowing product teams to analyze behavior immediately without engineering involvement or manual tracking configuration.
What happened to Heap after the Contentsquare acquisition?
Contentsquare acquired Heap in December 2023 and integrated it with Hotjar and its core analytics engine in November 2024. The combined platform now features Sense Chat for conversational queries, automatic event labeling, and AI-powered session summaries, though customer attrition has raised concerns.
What are Heap's main features?
Heap's core features include session replay to watch user interactions, heatmaps to visualize engagement patterns, journey mapping to track conversion funnels, and AI-powered Sense Chat for conversational analytics. The platform integrates with over 100 third-party tools and currently serves more than 10,000 companies globally.
Who uses Heap and what do they use it for?
Heap serves SaaS companies optimizing user activation, eCommerce brands reducing cart abandonment, financial services tracking onboarding completion, and healthcare organizations monitoring patient portal engagement. Over 10,000 companies including Dropbox, Amway, and Walmart Labs use Heap for product analytics and user behavior understanding.
Is Heap facing challenges after its acquisition?
Heap's active domains declined 28 percent from March to July 2025, signaling potential customer churn from integration friction or pricing changes. The platform also faces intense competition from Amplitude, Mixpanel, and Google Analytics 4, which bundle AI analytics at cheaper price points.
How Heap compares
Direct head-to-head against 3 competitors. Picked by 7wData.
Heap
- Positioning
- Automatically capture every user interaction on web and mobile apps, then analyze behavior through session replay, heatmaps, and AI-powered conversational analytics.
- Customer segments
- SaaS and B2B technology companies optimizing product adoption and user activation
- Strengths
- Automatic event capture without developer tagging, reducing time-to-insight and eliminating event schema debt
- Watch for
- Customer attrition following Contentsquare acquisition: active domains fell 28% from March to July 2025, signaling potential churn from migration friction or pricing changes
Amplitude
- Positioning
- Public product analytics company (NASDAQ: AMPL) positioning as AI-first behavioral data platform for product and marketing teams.
- Customer segments
- Product managers and growth teams at B2B SaaS and consumer digital companies; self-serve and warehouse-native buyers.
- Strengths
- Funnel and retention cohort depth with warehouse-native querying; 77% of ARR from multi-product customers as of Q1 2026.
- Watch for
- Profitability pressure flagged in Q1 2026 investor materials despite 17% year-over-year revenue growth, signaling cost structure risk.
- Recent moves
- Acquired Kraftful, an AI voice-of-customer startup, in July 2025 to add feedback synthesis directly into its analytics platform.
Mixpanel
- Positioning
- Self-serve product analytics platform known for event funnels, retention cohorts, and a warehouse-native mode preserving customer data sovereignty.
- Customer segments
- Product managers, growth engineers, and analysts at B2B and B2C digital companies valuing self-serve setup and a generous free tier.
- Strengths
- Most generous free tier in the category; native A/B testing with feature flags shipped in 2025; clean no-SQL query builder.
- Watch for
- CEO succession risk: Jen Taylor replaced nine-year CEO Amir Movafaghi in September 2025, creating potential roadmap and enterprise sales continuity gaps.
- Recent moves
- Acquired DoubleLoop, an AI business-value framework tool, in October 2025 to link product metrics directly to revenue outcomes.
FullStory
- Positioning
- Digital experience analytics platform combining session replay, behavioral signals, and AI friction summaries targeting enterprise conversion and UX teams.
- Customer segments
- Enterprise digital, eCommerce, and financial services teams; UX, product, and engineering buyers focused on session-level friction reduction.
- Strengths
- Retroactive behavioral querying via DX Data API exports full session signals to any data warehouse without requiring re-instrumentation.
- Watch for
- Opaque session-based pricing with renewals reportedly increasing 200 to 400 percent; customers frequently migrate to cheaper tools at scale.
- Recent moves
- Acquired Usetiful, a digital adoption and in-app guidance platform, in November 2025 to bundle guided onboarding with session analytics.
Sources
- www.crunchbase.com — Founding year (2013), founders (Ravi Parikh and Matin Movassate), total funding ($216M across 6 rounds)
- www.heap.io — Series D details: $110M raised in December 2021 at $960M valuation, led by Sixth Street Growth and Goldman Sachs Asset Management
- contentsquare.com — Contentsquare acquisition completed December 7, 2023; strategic vision to create all-in-one experience platform
- www.heap.io — Core product capabilities: automatic data capture, session replay, heatmaps, AI-powered Sense Chat, 100+ integrations, serves 10,000+ companies
- www.heap.io — Ken Fine appointed CEO in April 2021; Matin Movassate transitioned to Chairman
- contentsquare.com — Contentsquare's strategic vision for Heap integration: unified platform combining product analytics with experience monitoring, AI CoPilot, cross-functional collaboration
- contentsquare.com — November 2024 platform overhaul: Sense Chat, automatic event labeling, AI-powered session summaries, new freemium model
- data.landbase.com — Active domains data: peaked at 9,992 in March 2025, declined to 7,179 by July 2025