HEYOTIS LTD
Heyotis Ltd, operating under the brand Otis, is a Boston-based AI marketing analytics startup founded in the early 2020s.
Profile
Measures how often AI assistants recommend brands versus competitors and suggests improvements.
Heyotis Ltd, operating under the brand Otis, is a Boston-based AI marketing analytics startup founded in the early 2020s. The company focuses on helping brands measure and improve their visibility in AI-generated responses across major language models like ChatGPT, Gemini, Claude, and Perplexity. Otis positions itself as a solution to the shift from traditional search engine rankings to AI-driven answer engines, where brand visibility depends on being named in responses rather than appearing in search results.
The company's platform offers benchmarking, auditing, and recommendation tools to help marketers adapt their strategies for this new landscape. While the company's leadership team is not prominently featured in public profiles, its product messaging emphasizes simplicity and continuous improvement in AI visibility. As of 2026, Heyotis appears to be in its growth phase, with a website focused on lead generation rather than self-service product access. The company's approach reflects the broader marketing industry's scramble to adapt to AI disruption, though its long-term differentiation in a crowded martech space remains unproven.
Who buys this
- Enterprise marketing teams adapting to AI search disruption
- Brand managers monitoring AI-driven brand visibility
- Digital agencies offering AI visibility services to clients
- E-commerce businesses dependent on product recommendations
Strengths and what to watch
Strengths
- Real-time benchmarking across multiple major AI platforms
- Closed-loop workflow for continuous visibility improvement
- Focus on measurable outcomes rather than theoretical AI capabilities
Watch for
- Unclear differentiation from emerging competitors in AI marketing analytics
- Potential dependency on API access to major AI platforms
- No disclosed funding rounds or revenue figures as of 2026
Key Information
- Founded
- 2019
- Headquarters
- Boston, USA
Frequently Asked Questions
What does Heyotis Ltd do?
Heyotis Ltd, operating as Otis, provides AI marketing analytics to measure how often brands appear in AI assistant responses. Their platform benchmarks visibility across ChatGPT, Gemini, and other models, helping marketers adapt strategies for AI-driven answer engines. Founded in early 2020s, they focus on measurable improvements in AI brand mentions.
How can brands track their visibility in AI responses?
Brands can use Otis's platform to audit how often AI assistants like ChatGPT recommend them versus competitors. The tool provides benchmarking across major language models and suggests improvements. It helps marketers adapt content strategies for better inclusion in AI-generated answers rather than traditional search results.
Which AI platforms does Heyotis support?
Heyotis's Otis platform measures brand visibility across major AI models including ChatGPT, Gemini, Claude, and Perplexity. It provides comparative analytics showing how often each platform mentions specific brands in responses, helping marketers understand their AI presence across different answer engines.
Who uses Heyotis's AI marketing analytics?
Primary users include enterprise marketing teams, brand managers, digital agencies, and e-commerce businesses. These customers need to monitor and improve how AI assistants recommend their brands. The platform helps them adapt to the shift from traditional search rankings to AI-generated responses.
What are the benefits of using Otis for AI visibility?
Otis offers real-time benchmarking across multiple AI platforms and closed-loop workflows for continuous improvement. Unlike theoretical AI tools, it focuses on measurable outcomes - tracking actual brand mentions in AI responses and providing actionable recommendations to increase visibility.
What challenges does Heyotis face in AI marketing analytics?
Key challenges include differentiating from competitors in the crowded martech space and maintaining API access to major AI platforms. As of 2026, the company hasn't disclosed funding or revenue figures, which may raise questions about long-term viability despite addressing an emerging market need.
Sources
- www.heyotis.ai — Product offering and company positioning
- www.linkedin.com — Boston headquarters location inference
- cdn.prod.website-files.com — Product features and capabilities
- cdn.prod.website-files.com — Supported AI platforms