Hive Tracks
Hive Tracks, founded in 2015, is a technology company focused on biodiversity and pollinator health.
Profile
Provides tools to track and measure biodiversity and pollinator health.
Hive Tracks, founded in 2015, is a technology company focused on biodiversity and pollinator health. The company provides tools for beekeepers and businesses to track and measure the health of hives and habitats. HiveTracks offers a mobile app and enterprise solutions that turn field observations into actionable data, enabling better decision-making for environmental impact.
The platform is used globally, with active users in over 145 countries, contributing to a dataset of 160,000 records. Hive Tracks has positioned itself as a leader in community-sourced biodiversity data, with a mission to empower those closest to the land. The company has seen significant growth, doubling its records every year and managing over 50,000 hives through its free-to-all mobile app.
Despite its success, Hive Tracks faces challenges in scaling its enterprise solutions and maintaining data accuracy across diverse ecosystems. Recent efforts focus on expanding its high-performance computing capabilities and integrating AI to enhance data analysis.
Who buys this
- Beekeepers
- Environmental organizations
- Agricultural businesses
- Research institutions
- Government agencies
Strengths and what to watch
Strengths
- Global user base in over 145 countries
- Community-sourced dataset of 160,000 records
- Free-to-all mobile app managing 50,000 hives
Watch for
- Challenges in scaling enterprise solutions
- Maintaining data accuracy across diverse ecosystems
- Competition from other biodiversity tracking platforms
Key Information
- Founded
- 2015
Frequently Asked Questions
What is Hive Tracks?
Hive Tracks is a technology company founded in 2015 that provides tools to track biodiversity and pollinator health. Their mobile app and enterprise solutions help beekeepers, researchers, and businesses monitor hives, turning field observations into actionable data. The platform operates globally with users in 145 countries.
How does Hive Tracks help beekeepers?
Hive Tracks offers a free mobile app that enables beekeepers to monitor 50,000+ hives worldwide. The tools track hive health, environmental conditions, and pollinator activity, creating a community-sourced dataset of 160,000 records to improve beekeeping practices and biodiversity understanding.
What organizations use Hive Tracks?
Hive Tracks serves beekeepers, environmental groups, agricultural businesses, research institutions, and government agencies. Their technology supports diverse users in 145 countries who need accurate biodiversity data and pollinator health monitoring tools for conservation, research, and sustainable agriculture practices.
How accurate is Hive Tracks' biodiversity data?
While Hive Tracks maintains a large dataset of 160,000 records, the company faces challenges ensuring accuracy across different ecosystems. Their platform combines community observations with technology, and recent AI integration aims to enhance data validation as they scale globally.
Is Hive Tracks free to use?
Yes, Hive Tracks offers a free mobile app for individual beekeepers to track hive health. The company also provides enterprise solutions for larger organizations, with pricing likely varying based on features and scale of use across different customer segments.
What makes Hive Tracks different from other tracking platforms?
Hive Tracks stands out through its global community of users in 145 countries and focus on pollinator health. The platform combines a free mobile app with enterprise solutions, creating one of the largest community-sourced biodiversity datasets while facing scaling challenges unique to environmental data collection.
Sources
- www.hivetracks.com — Mission and product offerings
- techcrunch.com — Context on tech layoffs in 2025
- www.informationweek.com — Context on tech layoffs and AI adoption
- www.marketbeat.com — Financial performance context