Hookit
Hookit, founded in 2013 and headquartered in Carlsbad, California, is a sports and entertainment sponsorship analytics platform now integrated into KORE Software, owned by Two Circles.
Profile
Hookit provides analytics to measure the value of sponsorships and endorsements in sports and entertainment.
Hookit, founded in 2013 and headquartered in Carlsbad, California, is a sports and entertainment sponsorship analytics platform now integrated into KORE Software, owned by Two Circles. The company specializes in measuring the value of sponsorships and endorsements across digital and social media platforms, providing brands, rights holders, and athletes with data-driven insights to optimize their marketing investments. Hookit's technology tracks and analyzes engagement metrics, helping clients quantify the ROI of their partnerships.
The platform is widely used in professional sports, with a focus on athletes, teams, and leagues. In 2026, Hookit became part of KORE, enhancing its capabilities within Two Circles' broader intelligence platform. The acquisition aligns with the growing demand for precise sponsorship valuation in the sports industry, where digital engagement is increasingly critical. Hookit's integration into KORE positions it to leverage broader data sets and analytics tools, though the transition has raised questions about product continuity and customer retention under new ownership.
Who buys this
- Professional sports teams and leagues
- Brands investing in sports sponsorships
- Athletes and their agents
- Amateur athletes seeking sponsorship opportunities
- Entertainment and media companies
Strengths and what to watch
Strengths
- Deep integration with social media platforms for real-time engagement tracking
- Established presence in professional sports sponsorship analytics
- Backing by Two Circles, a leader in sports data and intelligence
Watch for
- Integration challenges post-acquisition by KORE and Two Circles
- Potential customer churn due to ownership changes
- Competition from newer, AI-driven sponsorship analytics platforms
Key Information
- Founded
- 2013
- Headquarters
- Carlsbad, California
Frequently Asked Questions
What does Hookit do?
Hookit provides analytics to measure sponsorship and endorsement value across sports and entertainment. Founded in 2013, it tracks digital engagement on social platforms, helping brands, teams, and athletes quantify marketing ROI. Acquired by Two Circles in 2026, it now operates within their KORE Software intelligence platform.
How does Hookit measure sponsorship value?
Hookit analyzes digital and social media engagement metrics to calculate sponsorship ROI. The platform tracks brand visibility, audience reach, and content performance across athletes, teams, and events. This data-driven approach helps clients optimize marketing investments by quantifying the actual impact of their partnerships.
Who uses Hookit's platform?
Hookit serves professional sports teams, leagues, brands investing in sponsorships, athletes, and entertainment companies. Its analytics help rights holders demonstrate value to sponsors while enabling brands to identify high-performing partnerships. The platform is particularly valuable for organizations needing to justify sponsorship expenditures with concrete metrics.
How has Hookit changed since the Two Circles acquisition?
Since joining Two Circles' KORE Software in 2026, Hookit gained access to broader data sets and analytics tools. The integration aims to enhance sponsorship valuation capabilities but has raised questions about product continuity. Existing customers should monitor updates as the platforms consolidate under the new ownership structure.
What are alternatives to Hookit for sponsorship analytics?
Competitors include newer AI-driven sponsorship analytics platforms, though Hookit remains a leader in sports-focused measurement. Its established presence and Two Circles backing provide stability, but clients should evaluate alternatives if seeking specialized features beyond Hookit's core social media engagement tracking capabilities.
Is Hookit good for amateur athlete sponsorships?
While Hookit primarily serves professional sports entities, its analytics can benefit amateur athletes seeking sponsorship opportunities. The platform helps quantify social media reach and engagement—key metrics for attracting sponsors. However, smaller-scale users may find pricing and feature sets optimized for larger organizations.
Sources
- www.hookit.com — Hookit's current status as part of KORE and Two Circles
- koresoftware.com — Hookit's integration into KORE Software
- twocircles.com — Two Circles' ownership of KORE and Hookit
- data.hookit.com — Hookit's platform access for brands and rights holders