Hottolink

Hotto Link Inc, founded in 2009 and headquartered in Chiyoda-ku, Tokyo, Japan, specializes in social big data analytics and cloud services. The company operates through two primary segments: Software as a Service (SaaS) and Solutions. Its SaaS offerings include e-mining and Review @ manager series, while the Solutions segment focuses on data sales, analytic engines, and Illustrated Chinese Trend Express.

Hotto Link has carved out a niche in the social media marketing space, providing tools and services that help businesses leverage social data for strategic insights. The company went public in 2015 and trades on the Tokyo Stock Exchange under the ticker 3680.T. Recent financials show a revenue of 3.65 billion JPY in 2025, though net income was negative at -1.79 billion JPY, reflecting ongoing challenges in profitability.

Hotto Link's customer base spans various industries, including retail, media, and pharmaceuticals, with a particular emphasis on Japanese and Chinese markets. The company has been noted for its ability to analyze social media trends, such as identifying the popularity of Japanese pharmaceutical products among Chinese tourists. Despite its innovative offerings, Hotto Link faces competition from larger global players and must navigate the complexities of data privacy regulations. Recent moves include the publication of a book on SNS marketing strategies, indicating a push to establish thought leadership in its domain.