Infogram
Infogram, founded in 2012 and headquartered in the United States, is a data visualization platform that enables users to create interactive charts, infographics, maps, and dashboards.
Profile
Infogram is a web-based tool for creating interactive data visualizations—charts, infographics, maps, and dashboards—without coding.
Infogram, founded in 2012 and headquartered in the United States, is a data visualization platform that enables users to create interactive charts, infographics, maps, and dashboards. The company was acquired by Criteo, a publicly traded advertising technology firm, and operates as a standalone product within Criteo's portfolio. Criteo's most recent annual earnings report (FY 2025, released February 2026) showed strong performance, but Infogram's specific revenue is not broken out in Criteo's filings.
The platform serves a broad range of users, from individual journalists and researchers to enterprise teams in marketing, reporting, and operations. Infogram's product includes an AI-powered chart generator that suggests visualizations based on uploaded data, and supports data imports from Excel, databases, and PDFs. The company's G2 rating stands at 4.7 out of 5 stars.
Notable customers include Transparency International, LinkedIn, Fast Company, MSN, Intercom, and Goodyear. Infogram faces a competitive landscape that includes Canva, Tableau, and Google Data Studio, and must differentiate on interactivity and ease of use. The broader tech industry has seen significant layoffs in 2025 and 2026, which may affect Infogram's enterprise customer base, but no specific layoffs or leadership changes at Infogram have been publicly reported in the past year. The company's strategic focus remains on making interactive reporting accessible without coding, and on integrating AI to reduce the time from raw data to polished visual.
Products by Infogram
Who buys this
- Journalists and media companies creating interactive content for articles and storytelling
- Business analysts and financial controllers building reports and dashboards for internal stakeholders
- Marketing teams designing branded visual content for campaigns and client pitches
- Researchers and academics visualizing complex data for publications and presentations
- Operations and sales managers tracking performance metrics and sharing insights across teams
Publicly disclosed clients
- Transparency International
- Fast Company
- MSN
- Intercom
- Goodyear
Strengths and what to watch
Strengths
- AI-powered chart generator reduces time from data upload to visualization, lowering the barrier for non-technical users
- Interactive features (tooltips, animations, filters) and responsive design enable embedding in websites and presentations without coding
- G2 rating of 4.7 out of 5 stars indicates strong user satisfaction among a diverse customer base
Watch for
- Infogram's revenue is not publicly disclosed separately from parent Criteo, making it difficult to assess standalone financial health or growth trajectory
- The platform competes with free or low-cost tools like Google Data Studio and Canva, which may pressure pricing and adoption
- Broader tech industry layoffs in 2025–2026 could reduce enterprise spending on visualization tools, though no Infogram-specific cuts have been reported
Key Information
- Industry
- Visualization
- Founded
- 2012
- Headquarters
- United States
Frequently Asked Questions
What is Infogram and what does it do?
Infogram is a web-based data visualization platform that lets users create interactive charts, infographics, maps, and dashboards without any coding. It's designed for journalists, marketers, analysts, and researchers who need to turn data into engaging visuals quickly.
Does Infogram have an AI chart generator?
Yes, Infogram includes an AI-powered chart generator that suggests visualizations based on the data you upload. This feature helps reduce the time from raw data to a polished visual, making it easier for non-technical users to create professional-looking charts and infographics.
Who are Infogram's main customers and use cases?
Infogram serves journalists, business analysts, marketing teams, researchers, and operations managers. Notable customers include Transparency International, LinkedIn, Fast Company, MSN, Intercom, and Goodyear. They use it for interactive reporting, branded content, and performance dashboards.
How does Infogram compare to Canva, Tableau, or Google Data Studio?
Infogram differentiates itself with interactive features like tooltips, animations, and filters, plus responsive embedding without coding. It competes with free tools like Google Data Studio and Canva, but its focus on interactivity and ease of use sets it apart for data storytelling.
What is Infogram's G2 rating and user satisfaction?
Infogram has a G2 rating of 4.7 out of 5 stars, indicating strong user satisfaction across its diverse customer base. This high rating reflects positive feedback on its ease of use, interactive features, and the AI-powered chart generator that simplifies data visualization.
Is Infogram owned by Criteo and how does that affect users?
Yes, Infogram was acquired by Criteo, a publicly traded ad tech firm, and operates as a standalone product. Infogram's revenue is not separately disclosed, so its financial health is tied to Criteo's performance. No recent layoffs or leadership changes at Infogram have been reported.
Sources
- infogram.com — Product features, AI chart generator, customer segments, and G2 rating
- criteo.investorroom.com — Criteo's FY 2025 earnings report; Infogram is owned by Criteo
- infogram.com — Enterprise reporting use cases and customer logos (Transparency International, LinkedIn, Fast Company, MSN, Intercom, Goodyear)
- infogram.com — Details on AI chart generator and interactive report creation workflow