Infotools
Infotools, founded in 1990, is a market research software company specializing in data analysis and visualization tools for insights teams.
Profile
Provides software that helps market research teams analyze and visualize consumer data.
Infotools, founded in 1990, is a market research software company specializing in data analysis and visualization tools for insights teams. The company operates globally, with a focus on helping market researchers streamline data processing and communicate findings more effectively. Infotools' flagship product, Harmoni, is a cloud-based platform designed to handle complex market research data.
The company has positioned itself as a bridge between traditional market research methodologies and modern data science approaches, emphasizing inclusivity and diversity in data representation. Recent initiatives include advocating for more inclusive research practices through industry collaborations with groups like ESOMAR's AI Task Force and the Insights Association's IDEA Council. While specific financials are not publicly disclosed, Infotools maintains partnerships with major brands and research agencies, suggesting steady enterprise adoption. The company's leadership, including CEO Ant Franklin and EVP John Bird, actively contributes to industry discourse on evolving research technologies.
Who buys this
- Global consumer brands with in-house insights teams
- Market research agencies handling large-scale projects
- Pharmaceutical companies conducting patient studies
- Retailers analyzing shopper behavior
- Government agencies processing survey data
Strengths and what to watch
Strengths
- 35+ years of domain expertise in market research technology
- Harmoni platform handles complex multi-country research datasets
- Active participation in industry standards development through ESOMAR and Insights Association
Watch for
- No recent funding announcements or major product updates since 2020
- Increasing competition from AI-native insights platforms
- Leadership transition risk with long-tenured executives
Key Information
- Founded
- 1990
Frequently Asked Questions
What does Infotools do?
Infotools provides software for market research teams to analyze and visualize consumer data. Founded in 1990, it specializes in tools that streamline data processing and enhance communication of insights, particularly through its cloud-based platform, Harmoni.
What is Infotools' Harmoni platform?
Harmoni is Infotools' flagship cloud-based platform designed to handle complex market research data. It helps insights teams streamline data analysis and visualization, making it easier to communicate findings effectively across multi-country research datasets.
Who uses Infotools' software?
Infotools serves global consumer brands, market research agencies, pharmaceutical companies, retailers, and government agencies. These customers use its software for tasks like analyzing shopper behavior, conducting patient studies, and processing large-scale survey data.
How does Infotools support inclusive research practices?
Infotools advocates for inclusive research through collaborations with groups like ESOMAR's AI Task Force and the Insights Association's IDEA Council. These initiatives focus on promoting diversity and equity in data representation and research methodologies.
What industries benefit from Infotools' solutions?
Industries benefiting from Infotools include retail, pharmaceuticals, government, and market research agencies. Its software is used for analyzing shopper behavior, patient studies, survey data, and large-scale research projects, enhancing data-driven decision-making.
What are Infotools' strengths in market research technology?
Infotools boasts 35+ years of expertise in market research technology, with Harmoni handling complex datasets. It actively participates in industry standards development through organizations like ESOMAR, ensuring its tools align with evolving research needs.
Sources
- www.infotools.com — Company's focus on inclusive research practices and industry collaborations
- www.infotools.com — Existence of Harmoni as flagship product and licensing terms
- www.infotools.com — Positioning as market research software provider and product capabilities
- www.infotools.com — Industry participation through ESOMAR and focus on research technology