Profile
Measures how well businesses are recognized and described by artificial intelligence systems.
Kat3x S.R.L. is an Italian research and diagnostic firm focused on measuring how businesses are perceived by AI systems. Founded by Ideo Righi, a business advisor with experience at Welfin and education from MIP Politecnico di Milano, the company operates from Reggio nell'Emilia. Kat3x has developed a dual-layer architecture for its website: a human-readable frontend and a machine-readable knowledge layer optimized for LLM ingestion.
Their primary research output is the Market Scan, which analyzes Digital Semantic Identity (DSI) across thousands of Italian companies. The firm's methodology involves structured diagnostic procedures combining Identity Checks and Stress Test Queries, executed via an automated pipeline using Gemini 2.5 Flash as the probe model. Their 2026 Veneto study scanned over 6,000 companies across 37 sectors, finding that 98% were effectively invisible to AI systems.
Kat3x positions itself as neither an SEO agency nor a brand monitor, but rather as a specialist in what it terms 'The New Invisibility' - the gap between a company's actual operations and its AI-recognizable identity. The company offers a free AI Citability Self-Test diagnostic tool and maintains a proprietary measurement framework including the Learning Triangle model (Assimilation, Behavior, Stability) and DSI Band classification system.
Who buys this
- Italian SMEs concerned about AI visibility
- Digital marketing agencies needing diagnostic tools
- Business consultants advising on AI readiness
- Regional economic development organizations
Strengths and what to watch
Strengths
- Proprietary research dataset covering 6,000+ Italian companies
- Dual-layer website architecture designed specifically for AI interaction
- Clear methodological transparency in data collection and analysis
Watch for
- Single-model dependency (Gemini 2.5 Flash) in research methodology
- Geographic concentration in Italian market (particularly Veneto region)
- Potential confusion with SEO services despite explicit disclaimers
Key Information
- Founded
- 2013
- Headquarters
- Reggio nell'Emilia, Italy
Frequently Asked Questions
What does KAT3X S.R.L. do?
KAT3X S.R.L. measures how well businesses are recognized by AI systems. The Italian research firm analyzes Digital Semantic Identity using Market Scans across thousands of companies. Their methodology combines Identity Checks and Stress Test Queries via automated pipelines, helping businesses understand their AI visibility gaps.
What is Digital Semantic Identity (DSI)?
Digital Semantic Identity measures how AI systems perceive and describe businesses. KAT3X's research found 98% of Italian companies studied were effectively invisible to AI. Their DSI Band classification system evaluates recognition levels across assimilation, behavior, and stability dimensions in AI knowledge representations.
How does the Kat3x Market Scan work?
The Market Scan analyzes 6,000+ companies across 37 sectors using Gemini 2.5 Flash as a probe model. It performs structured diagnostic procedures through an automated pipeline, measuring AI recognition gaps. Results help businesses understand their 'New Invisibility' - the disparity between operations and AI-perceived identity.
What industries does Kat3x research cover?
Kat3x's 2026 Veneto study examined 37 sectors, focusing on Italian SMEs. Their proprietary dataset particularly serves manufacturing, retail, and professional service firms concerned about AI visibility. The methodology is adaptable across industries but emphasizes regional economic development applications.
Can I test my company's AI visibility?
Kat3x offers a free AI Citability Self-Test diagnostic tool. Their dual-layer website architecture provides both human-readable reports and machine-optimized data. Businesses receive structured feedback on recognition gaps through the Learning Triangle model (assimilation, behavior, stability metrics).
Who founded KAT3X S.R.L.?
Ideo Righi founded KAT3X, bringing experience from Welfin and education from MIP Politecnico di Milano. The company operates from Reggio nell'Emilia, specializing in AI visibility research rather than SEO services. Their work focuses on diagnostic measurement, not brand monitoring or marketing optimization.
Sources
- it.linkedin.com — Founder background and company location
- kat3x.com — Company's dual-layer architecture and research methodology
- kat3x.com — Data collection process and research scale
- www.kat3x.com — Market scan findings and product offerings