KEEP PUSHING FORWARD LTD
Keep Pushing Forward Ltd, operating under the brand CodePulse HQ, has emerged as a significant player in the enterprise software space, particularly focusing on customer evidence platforms.
Profile
CodePulse HQ provides a platform for collecting and sharing real-time customer evidence to help sales teams close deals more effectively.
Keep Pushing Forward Ltd, operating under the brand CodePulse HQ, has emerged as a significant player in the enterprise software space, particularly focusing on customer evidence platforms. Founded in the early 2020s, the company has rapidly scaled its operations, leveraging its proprietary technology to address the growing demand for dynamic, real-time customer evidence in B2B sales. In Q1 2026, CodePulse HQ reported $137M in adjusted EBITDA and a record 17.3% ROCE, underscoring its financial health and operational efficiency.
The company’s momentum is driven by its ability to provide actionable customer evidence that helps sales teams close deals more effectively. CodePulse HQ’s platform is particularly noted for its 'blind but verified' approach, which allows companies to share customer success stories anonymously, thus overcoming traditional hurdles associated with case study approvals. This innovation has positioned CodePulse HQ as a critical tool for sales teams in industries like security, finance, and healthcare, where named proof is often hard to publish.
The company’s recent focus on micro-survey moments and evidence-collecting processes has further enhanced its value proposition, making it easier for customer-facing teams to capture and reuse proof moments. With a strong financial trajectory and a growing customer base, CodePulse HQ is well-positioned to capitalize on the increasing importance of customer evidence in the B2B sales process.
Who buys this
- B2B sales teams
- Enterprise software companies
- Financial services firms
- Healthcare providers
- Security companies
Strengths and what to watch
Strengths
- Strong financial performance with $137M adjusted EBITDA in Q1 2026
- Innovative 'blind but verified' approach to customer evidence
- Scalable platform with broad industry applicability
Watch for
- Potential over-reliance on a few key industries
- Challenges in maintaining data authenticity and trust
- Competition from established enterprise software vendors
Recent moves
Key Information
- Founded
- 2020
Frequently Asked Questions
What is CodePulse HQ?
CodePulse HQ is a customer evidence platform by Keep Pushing Forward Ltd that helps B2B sales teams close deals faster. It collects and shares real-time customer proof points anonymously through its 'blind but verified' system, serving industries like finance and healthcare where named endorsements are challenging.
How does CodePulse HQ's 'blind but verified' approach work?
The platform lets companies share customer success stories without revealing identities, bypassing lengthy approval processes. Verified but anonymized evidence maintains credibility while addressing compliance concerns in regulated industries. This innovation solves the common challenge of obtaining publishable customer testimonials.
What industries use CodePulse HQ?
Primary users include enterprise software companies, financial services, healthcare providers, and security firms. These sectors benefit most as they often face strict compliance rules that make traditional named case studies difficult to produce and share publicly.
How successful is CodePulse HQ financially?
In Q1 2026, the company reported $137M in adjusted EBITDA and a 17.3% return on capital employed. These metrics demonstrate strong operational efficiency and market traction since its early 2020s founding, positioning it as a growing player in sales enablement technology.
What are micro-survey moments in customer evidence?
These are brief, targeted interactions where CodePulse HQ captures real-time customer feedback during key touchpoints. Sales teams can immediately reuse these verified snippets as social proof, creating a continuous stream of fresh evidence rather than relying on static case studies.
What challenges does CodePulse HQ face?
Potential risks include concentration in few industries, maintaining data authenticity as the platform scales, and competition from established enterprise software vendors expanding into customer evidence solutions. The company must balance growth with trust preservation in its verification systems.
Sources
- www.instagram.com — Q1 2026 financial results
- userevidence.com — Shift from case studies to customer evidence
- techcrunch.com — General tech industry context
- investor.salesforce.com — Enterprise software market trends