Lotame
Lotame, founded in 2006 and headquartered in New York, operates as a data enrichment and audience management platform within the digital advertising ecosystem.
Profile
Provides data enrichment tools that help advertisers target audiences more precisely by combining their own customer data with external behavioral insights.
Lotame, founded in 2006 and headquartered in New York, operates as a data enrichment and audience management platform within the digital advertising ecosystem. The company was acquired by Epsilon in 2025, merging its data capabilities with Epsilon's marketing services. Lotame's core offering revolves around enhancing first-party data with third-party insights to improve ad targeting, particularly for media buyers and brands.
Their Spherical Platform enables data collaboration and activation across multiple channels, while the Lotame Data Exchange (LDX) serves as a marketplace for audience data. Recent positioning emphasizes CTV targeting and identity resolution as key growth areas. The company claims integrations with over 100 ad tech partners including Google Display & Video 360 and The Trade Desk.
While financials are not publicly disclosed post-acquisition, Lotame's client base includes CPG brands like Eggland's Best, which used its platform to convert inconsistent shoppers into a first-party data asset. The 2025 Epsilon acquisition suggests consolidation pressures in the data enrichment space, with Lotame now operating as part of a larger marketing services stack rather than as an independent player.
Who buys this
- Media buying agencies refining audience targeting
- CPG brands building first-party data strategies
- CTV advertisers seeking cross-platform audience activation
- Publishers monetizing audience segments
- Retailers enriching customer profiles for personalized marketing
Publicly disclosed clients
- Eggland's Best
Strengths and what to watch
Strengths
- Established data marketplace (LDX) with 20 years of historical data assets
- 100+ pre-built integrations with major DSPs and ad platforms
- Specialized CTV targeting capabilities in fast-growing channel
Watch for
- Post-acquisition integration risks under Epsilon ownership structure
- Dependence on third-party cookies and mobile ad IDs facing industry deprecation
- Regulatory scrutiny around data privacy practices in multiple jurisdictions
Key Information
- Founded
- 2006
- Headquarters
- New York
Frequently Asked Questions
What does Lotame do?
Lotame provides data enrichment tools that help advertisers target audiences more precisely by combining their own customer data with external behavioral insights. Their platform enhances first-party data with third-party insights to improve ad targeting for media buyers and brands.
How does Lotame improve audience targeting?
Lotame improves audience targeting by enriching first-party data with third-party behavioral insights. Their Spherical Platform enables data collaboration and activation across multiple channels, while the Lotame Data Exchange (LDX) serves as a marketplace for audience data, enhancing precision in ad campaigns.
What are Lotame's CTV targeting capabilities?
Lotame specializes in CTV targeting, offering capabilities to activate cross-platform audiences. This includes leveraging their Spherical Platform for data collaboration and integrating with over 100 ad tech partners to ensure precise targeting in the fast-growing CTV advertising channel.
How does Lotame enhance first-party data strategies?
Lotame enhances first-party data strategies by combining it with third-party insights, creating a more comprehensive audience profile. Their tools help brands like Eggland's Best convert inconsistent shoppers into valuable first-party data assets, improving personalized marketing efforts.
What is the Lotame Data Exchange (LDX)?
The Lotame Data Exchange (LDX) is a marketplace for audience data, offering access to 20 years of historical data assets. It allows advertisers to enrich their customer profiles and improve targeting precision by leveraging a vast repository of behavioral insights.
How has Lotame changed since its acquisition by Epsilon?
Since its acquisition by Epsilon in 2025, Lotame has integrated its data capabilities with Epsilon's marketing services. This merger positions Lotame as part of a larger marketing stack, focusing on enhanced data enrichment and audience targeting within the broader Epsilon ecosystem.
Sources
- www.lotame.com — Core data enrichment value proposition and use cases
- www.lotame.com — Product offerings and partner integrations
- www.lotame.com — Client case study reference
- www.businesswire.com — Historical reference to Lotame as data management platform