Make

Make (formerly Integromat) is a visual automation platform that enables businesses to connect apps, data sources, and AI models without coding.

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A platform that lets businesses automate workflows between apps and AI models visually or with code.

Make (formerly Integromat) is a visual automation platform that enables businesses to connect apps, data sources, and AI models without coding. Founded in 2012 and headquartered in Prague, the company has positioned itself as a competitor to Zapier, focusing on complex workflow automation with a visual interface. Its platform allows users to build automations through a drag-and-drop builder or code, with recent expansions into AI agent orchestration.

Make serves over 10,000 customers globally, including enterprises like Stellantis, Bolt, and FranklinCovey, which have used its tools to reduce manual workflows by hundreds of hours. The company has capitalized on the AI automation surge, launching features like Make AI Agents in 2025 to automate tasks such as expense auditing and customer support. While privately held, Make has avoided the layoffs seen in competitors like ClickUp, instead hosting events like Make Waves '26 to showcase its AI roadmap. Its hybrid approach—supporting both no-code users and developers—has helped it straddle the SMB and enterprise markets.

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Who buys this

  • Mid-market companies automating operations across siloed tools
  • Enterprise IT teams building complex cross-system workflows
  • Marketing and sales teams streamlining lead management
  • HR departments reducing manual onboarding/offboarding tasks
  • Startups scaling processes without hiring developers

Publicly disclosed clients

  • Stellantis
  • Bolt
  • FranklinCovey
  • FINN
  • Celonis
  • Perk
  • TripleTen

Strengths and what to watch

Strengths

  • Visual interface handles complex multi-step workflows competitors can't, as seen in Stellantis's 151-hour savings
  • Hybrid approach supports both no-code users and developers coding custom modules
  • Proven enterprise traction with named clients like BNY and BambooHR

Watch for

  • Competition from incumbents like Zapier and new AI-native workflow tools
  • Potential overextension into AI agents before use cases mature
  • Reliance on third-party app integrations vulnerable to API changes

Recent moves

Key Information

Founded
2012
Headquarters
Prague

Frequently Asked Questions

What is Make?

Make is a visual automation platform that connects apps, data sources, and AI models to streamline workflows. Founded in 2012, it offers both no-code and code-based solutions, helping businesses reduce manual tasks and improve efficiency across industries like HR, marketing, and IT.

How does Make compare to Zapier?

Make positions itself as a Zapier competitor with a focus on complex workflows. Its visual interface handles multi-step automations more effectively, and its hybrid approach caters to both no-code users and developers, making it suitable for enterprises and SMBs alike.

What are Make AI Agents?

Make AI Agents, launched in 2025, automate tasks like expense auditing and customer support. These agents integrate AI models into workflows, enabling businesses to reduce manual efforts significantly, as seen in TripleTen's 5-7x faster ad setup times.

Who uses Make?

Make serves over 10,000 customers globally, including enterprises like Stellantis, Bolt, and FranklinCovey. Its platform is used by mid-market companies, IT teams, marketing departments, HR units, and startups to automate workflows and scale processes efficiently.

What industries benefit from Make?

Make benefits industries like automotive (Stellantis), logistics (Bolt), and consulting (FranklinCovey). Its automation tools streamline operations in HR, marketing, IT, and sales, reducing manual workflows by hundreds of hours and improving cross-system efficiency.

Can Make handle complex workflows?

Yes, Make excels at complex workflows with its visual interface and hybrid approach. It supports multi-step automations and custom coding, enabling enterprises to build intricate cross-system workflows, as demonstrated by Stellantis's 151-hour savings in manual tasks.

Sources

  1. www.make.com — Customer case studies and named clients
  2. www.make.com — Product capabilities and positioning
  3. techcrunch.com — Competitive context in automation/AI space
  4. www.reuters.com — Industry trend of AI-driven restructuring