MAPP Trap
MAPP Trap, founded in Evergreen, Colorado, specializes in brand protection and eCommerce compliance, offering solutions to monitor pricing and enforce Minimum Advertised Price (MAP) policies.
Profile
MAPP Trap provides tools to monitor and enforce pricing policies for brands online.
MAPP Trap, founded in Evergreen, Colorado, specializes in brand protection and eCommerce compliance, offering solutions to monitor pricing and enforce Minimum Advertised Price (MAP) policies. The company merged with Syncware in January 2026 to expand its capabilities in wholesale automation, enhancing its ability to support multi-channel consumer product brands. MAPP Trap’s platform helps manufacturers, wholesalers, and distributors maintain pricing compliance and protect brand integrity across major online marketplaces.
The company prides itself on its user-friendly platform and exceptional customer support, which have been instrumental in its growth. With a revenue of less than $5 million and a headcount of 11-50 employees, MAPP Trap has established itself as a trusted leader in the brand protection space. Recent strategic hires, including Luke Frechette as Director of Customer Success and Zack Murdock as Business Development Executive, underscore the company’s commitment to delivering personalized solutions and driving growth. The introduction of the SafeSeller Guide in January 2025 further highlights MAPP Trap’s innovative approach to unauthorized seller management.
Who buys this
- Manufacturers
- Wholesalers
- Distributors
- Retailers
- Consumer product brands
Strengths and what to watch
Strengths
- Comprehensive brand protection solutions
- User-friendly platform with exceptional customer support
- Strategic mergers enhancing wholesale automation capabilities
Watch for
- Potential challenges in scaling operations post-merger
- Dependence on online marketplaces for revenue
- Competition from larger brand protection platforms
Recent moves
Key Information
- Founded
- 2014
- Headquarters
- Evergreen, Colorado
Frequently Asked Questions
What is MAPP Trap and what do they do?
MAPP Trap provides brand protection and eCommerce compliance tools, specializing in monitoring and enforcing Minimum Advertised Price (MAP) policies. Founded in Colorado, their platform helps manufacturers, wholesalers, and distributors maintain pricing integrity across online marketplaces through a user-friendly system with strong customer support.
How does MAPP Trap help with MAP policy enforcement?
MAPP Trap's platform monitors online pricing across marketplaces, identifying violations of a brand's Minimum Advertised Price policy. It provides tools to track non-compliant sellers, enforce pricing rules, and protect brand value. The system is designed for manufacturers and distributors managing multi-channel sales.
What happened in the MAPP Trap and Syncware merger?
In January 2026, MAPP Trap merged with Syncware to expand its wholesale automation capabilities. This strategic move enhanced their ability to support consumer product brands with both pricing compliance and broader supply chain management across multiple sales channels.
What is the SafeSeller Guide from MAPP Trap?
Launched in January 2025, MAPP Trap's SafeSeller Guide provides strategies for managing unauthorized sellers. It helps brands identify, track, and address non-compliant resellers who violate MAP policies or distribution agreements, protecting brand integrity and pricing structures.
Who uses MAPP Trap's services?
MAPP Trap serves manufacturers, wholesalers, distributors, retailers, and consumer product brands. These businesses use the platform to monitor online pricing, enforce MAP policies, and protect their brand value across major eCommerce marketplaces and sales channels.
What makes MAPP Trap different from other brand protection tools?
MAPP Trap combines MAP policy enforcement with wholesale automation capabilities post-merger, offering both pricing compliance and supply chain management. Their user-friendly platform and dedicated customer support team provide personalized solutions for mid-market brands facing unauthorized seller challenges.
Sources
- www.zoominfo.com — Company overview and financials
- www.mapptrap.com — Merger announcement with Syncware
- www.mapptrap.com — Launch of SafeSeller Guide
- www.mapptrap.com — Hiring of Luke Frechette as Director of Customer Success