MaritzCX

InMoment, formed through the 2020 merger of MaritzCX and InMoment, is a customer and employee experience management platform serving over 3,000 brands globally.

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AI-powered platform that collects and analyzes customer and employee feedback to improve business experiences.

InMoment, formed through the 2020 merger of MaritzCX and InMoment, is a customer and employee experience management platform serving over 3,000 brands globally. The company combines AI-powered feedback analysis with consulting services to help enterprises improve customer and employee experiences. Headquartered in Lehi, Utah with 1,500 employees across 20 offices, InMoment emerged from Maritz Holdings' 2014 acquisition of Allegiance Software, which was rebranded as MaritzCX before the InMoment merger.

The platform processes feedback from surveys, social media, calls, chats, and other channels, claiming to reduce analysis time by 75% using AI. While specific revenue figures aren't disclosed, the company's growth trajectory is evidenced by its 2020 dual recognition in Forrester Wave reports for both customer feedback and employee experience management platforms. What's notable in 2025 is InMoment's continued emphasis on integrating AI across its platform, with claims of 2.4x more actionable feedback capture and 7x faster response times compared to traditional methods.

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Who buys this

  • Large enterprises needing customer experience management
  • HR departments focusing on employee experience
  • Retail and e-commerce companies
  • Healthcare providers managing patient experience
  • B2B companies tracking client satisfaction

Strengths and what to watch

Strengths

  • Integrated platform combining CX and EX management with AI analytics
  • Forrester-recognized leadership in both customer and employee experience domains
  • Global footprint with 3,000+ enterprise clients across multiple industries

Watch for

  • Integration challenges from the 2020 MaritzCX merger may still linger
  • Heavy reliance on AI claims without independent verification of performance metrics
  • Potential client overlap in competitive CX management space

Key Information

Founded
2002
Employees
1700
Headquarters
Lehi, Utah
Country
United States

Frequently Asked Questions

What is MaritzCX now called?

MaritzCX merged with InMoment in 2020 and now operates under the InMoment brand. The combined entity provides AI-powered customer and employee experience management, serving 3,000+ global brands from 20 offices worldwide. The platform analyzes multi-channel feedback with claimed 75% faster analysis using AI.

How does MaritzCX's AI analyze customer feedback?

InMoment's platform (formerly MaritzCX) processes surveys, social media, calls, and chats using AI to identify actionable insights. The company reports 2.4x more feedback capture and 7x faster response times versus traditional methods, though independent verification of these metrics isn't publicly available.

Which industries use MaritzCX's platform?

Key segments include retail, healthcare, and B2B enterprises managing customer/patient experiences. The platform serves HR departments for employee feedback and large corporations needing unified CX/EX management. Over 3,000 brands use its Forrester-recognized solutions across these verticals.

Did MaritzCX win any industry awards?

Yes, InMoment (post-merger) was recognized in 2020 Forrester Wave reports for both customer feedback and employee experience platforms. These accolades highlight its dual capabilities in CX and EX management, though specific performance benchmarks behind the rankings aren't disclosed.

Where is MaritzCX's headquarters located?

The company operates from Lehi, Utah, with 1,500 employees across 20 global offices. This footprint supports its enterprise clients, though some integration challenges from the 2020 merger may persist in certain regions according to industry observers.

How does MaritzCX compare to traditional feedback tools?

InMoment's platform claims 75% faster analysis time versus traditional methods by using AI to process multi-channel data. Reported advantages include 2.4x more captured feedback and quicker response, though these metrics lack third-party validation and may vary by implementation scale.

Sources

  1. inmoment.com — Company overview and product capabilities
  2. inmoment.com — Forrester recognition and company size
  3. inmoment.com — Merger details and combined capabilities
  4. www.wsj.com — Origins from Allegiance Software acquisition