mbuzz
mbuzz, founded in 2025 and headquartered in Australia, is a marketing attribution platform designed for mid-market digital marketers spending $10,000 to $1 million monthly on advertising.
Profile
mbuzz helps marketers reconcile platform-reported metrics with actual revenue to optimize ad spend.
mbuzz, founded in 2025 and headquartered in Australia, is a marketing attribution platform designed for mid-market digital marketers spending $10,000 to $1 million monthly on advertising. The company emerged to address the growing disconnect between platform-reported metrics and actual revenue, particularly after GA4 removed most attribution models in 2023. mbuzz offers a suite of tools that reconcile discrepancies between Meta, Google, and CRM-reported revenue, providing marketers with a clearer picture of channel performance. Its flagship product, mbuzz Pro ($299/month), includes server-side tracking, eight attribution models, and custom rule capabilities, enabling users to inspect and compare attribution logic in detail.
The company is bootstrapped, avoiding the pressures of venture capital, and has positioned itself as a vendor-neutral alternative to enterprise-focused tools like Northbeam and Dreamdata. mbuzz's free tier allows solo marketers to test its capabilities, while paid tiers cater to teams needing advanced features like LTV-based channel ranking and spend intelligence. Recent developments include the release of Attribution DSL, a SQL-like language for custom attribution modeling, and integrations with LinkedIn and Shopify. The company has gained traction among mid-market e-commerce and SaaS brands seeking transparency in attribution without the complexity or cost of enterprise solutions.
Who buys this
- Mid-market e-commerce brands spending $10k-$1m/month
- SaaS companies with complex B2B buying cycles
- Performance marketers seeking transparency in attribution
- Teams transitioning from GA4 to more robust attribution tools
- Marketers frustrated with platform-reported ROAS discrepancies
Strengths and what to watch
Strengths
- Server-side tracking captures 95%+ of events, bypassing ad blockers
- Eight attribution models plus custom rules provide unmatched flexibility
- Free tier and low-cost paid plans make it accessible to mid-market teams
Watch for
- Limited journey visualization compared to Dreamdata
- Bootstrapped status may limit long-term feature development
- Less deep CRM integration than enterprise-focused competitors
Key Information
- Founded
- 2025
Frequently Asked Questions
What is mbuzz and what does it do?
mbuzz is a marketing attribution platform that helps marketers reconcile discrepancies between platform-reported metrics (like Meta and Google ads) and actual revenue. Founded in 2025, it provides tools to analyze ad performance accurately, especially after GA4 removed most attribution models. Ideal for mid-market teams spending $10k-$1m monthly.
How does mbuzz help with ROAS discrepancies?
mbuzz addresses ROAS discrepancies by using server-side tracking that captures 95%+ of events, bypassing ad blockers. It compares platform-reported revenue with CRM data across eight attribution models. This helps marketers identify over-reporting by ad platforms and optimize spend based on actual revenue impact.
What are mbuzz's pricing options?
mbuzz offers a free tier for solo marketers and mbuzz Pro at $299/month for teams. Paid plans include advanced features like LTV-based channel ranking, spend intelligence, and custom attribution modeling. This makes it accessible for mid-market teams without enterprise-level costs.
How does mbuzz compare to GA4 for attribution?
mbuzz provides more robust attribution than GA4, offering eight models plus custom rules after GA4 removed most attribution options. It focuses on reconciling platform-reported metrics with actual revenue, giving marketers clearer performance insights without GA4's limitations.
What types of businesses use mbuzz?
mbuzz serves mid-market e-commerce brands spending $10k-$1m/month, SaaS companies with complex sales cycles, and performance marketers needing transparent attribution. It's ideal for teams transitioning from GA4 or frustrated with platform-reported ROAS inaccuracies.
What are mbuzz's recent feature updates?
mbuzz recently launched Attribution DSL, a SQL-like language for custom attribution modeling, and added integrations with LinkedIn and Shopify. These updates enhance flexibility for marketers to create custom models and track performance across more platforms.