METRICO TECHNOLOGIES PRIVATE LIMITED

Metrico Technologies Private Limited is a SaaS company offering a CRM platform tailored for mid-market teams in sectors like education, real estate, and B2B services.

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A configurable CRM platform for managing leads, deals, and client relationships with automation and integrations.

Metrico Technologies Private Limited is a SaaS company offering a CRM platform tailored for mid-market teams in sectors like education, real estate, and B2B services. Founded by Regina Gataullina, who has driven multiple $1M+ initiatives, the company focuses on translating customer business problems into measurable ROI through its configurable CRM. The platform emphasizes automation, workflow rules, and integrations with existing tools like Gmail and Outlook.

Metrico's CRM is designed to manage leads, deals, and client relationships with features like centralized records, custom pipelines, and automated follow-ups. The company's refund policy is strict, with a 7-day window for refund requests and no refunds for activated subscriptions. Recent leadership additions include Rajesh Macwan, responsible for budgeting and performance indicators, and Vitor Queiroz, focusing on product operations and customer feedback. Metrico's market position is niche, targeting growing teams that need industry-specific CRM configurations but lack the scale for enterprise solutions.

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Who buys this

  • Mid-market education institutions
  • Real estate agencies
  • B2B service providers
  • Healthcare organizations
  • Retail businesses

Strengths and what to watch

Strengths

  • Industry-specific CRM configurations for sectors like education and real estate
  • Automation features for follow-ups and workflow rules
  • Integration capabilities with email providers and external systems via APIs

Watch for

  • Strict refund policy with a 7-day window and no refunds for activated subscriptions
  • Limited public information on funding or revenue trajectory
  • Niche market focus may limit scalability compared to broader CRM competitors

Key Information

Founded
2019
Headquarters
CRM

Frequently Asked Questions

What is Metrico Technologies' CRM platform?

Metrico offers a configurable CRM platform for mid-market teams, specializing in education, real estate, and B2B services. It centralizes lead management with automation, custom pipelines, and integrations like Gmail. The system focuses on translating business problems into measurable ROI through workflow rules and industry-specific configurations.

Which industries does Metrico CRM serve best?

Metrico targets education institutions, real estate agencies, B2B service providers, healthcare organizations, and retail businesses. Its industry-specific configurations address unique workflow needs like student enrollment tracking for schools or property lead management for realtors, differentiating it from generic CRM solutions.

What automation features does Metrico CRM include?

The platform automates follow-ups, workflow rules, and data synchronization across integrated tools like Gmail and Outlook. Users can set triggers for deal-stage changes, automate client communications, and streamline repetitive tasks through centralized record-keeping and API connections with external systems.

Who founded Metrico Technologies and what's their background?

Regina Gataullina founded Metrico after driving multiple $1M+ business initiatives. Recent leadership additions include Rajesh Macwan (budgeting/performance) and Vitor Queiroz (product operations). The team focuses on translating customer problems into CRM solutions with measurable ROI, particularly for growing mid-market teams.

What is Metrico's refund policy for subscriptions?

Metrico enforces a strict 7-day refund window from purchase date, with no refunds for activated subscriptions. This policy is clearly stated on their website, emphasizing the need for customers to evaluate the platform during the trial period before committing to paid plans.

How does Metrico CRM differ from enterprise solutions?

Metrico occupies a niche between basic CRMs and complex enterprise systems, offering industry-specific configurations without overwhelming scale. It suits growing teams needing tailored automation for sectors like education or real estate, but may lack broader features required by large multinational organizations.

Sources

  1. metricotech.com — Product offerings and features
  2. metricotech.com — Refund and subscription discontinuation policy
  3. www.linkedin.com — Leadership addition of Rajesh Macwan
  4. es.linkedin.com — Founder Regina Gataullina's background and initiatives