Metriqus

Metriqus is a digital analytics firm specializing in AI-driven marketing optimization for mobile game studios.

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AI analytics platform to optimize mobile game marketing campaigns.

Metriqus is a digital analytics firm specializing in AI-driven marketing optimization for mobile game studios. Founded with operations split between New York and Istanbul, the company targets the gaming sector with tools to centralize marketing data and generate actionable insights. Its platform claims to improve campaign performance through behavioral segmentation and AI-powered recommendations, though specific revenue figures or funding details remain undisclosed.

The company lists 10+ global partners and cites a 99% client satisfaction rate, though named clients are limited to Tiamo Games in public materials. Metriqus offers a 14-day free trial model with subscription pricing, suggesting a SaaS revenue structure. Recent pilot tests with Tiamo Games reportedly boosted revenue and ROAS for their TC Simulation mobile game through ad optimization models. The dual headquarters and focus on emerging markets like Turkey indicate a cost-efficient operational model, but lack of verifiable customer traction beyond a single case study raises questions about scale.

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Who buys this

  • Mobile game development studios
  • Indie game publishers
  • Freemium game marketers
  • Gaming-as-a-service platforms

Publicly disclosed clients

  • Tiamo Games

Strengths and what to watch

Strengths

  • Dual operational hubs in New York and Istanbul provide cost-efficient talent access
  • Niche focus on gaming analytics avoids direct competition with generalist platforms
  • Pilot results with Tiamo Games demonstrated measurable ROAS improvements

Watch for

  • No disclosed funding rounds or revenue figures as of 2026
  • Client list heavily reliant on a single public case study (Tiamo Games)
  • Turkish operations may face currency volatility and geopolitical risks

Key Information

Founded
2019

Frequently Asked Questions

What is Metriqus and what does it do?

Metriqus is an AI analytics platform specializing in mobile game marketing optimization. It helps studios centralize campaign data, generate insights, and improve performance through behavioral segmentation. The New York and Istanbul-based company focuses exclusively on gaming, offering tools to boost revenue and ROAS for freemium and indie titles.

How does Metriqus improve mobile game marketing?

Metriqus uses AI to analyze player behavior and optimize ad campaigns. Its platform segments audiences, recommends budget allocations, and tracks performance across channels. A Tiamo Games case study showed revenue boosts through ad optimization, though broader client results remain unverified beyond this single public example.

What types of game companies use Metriqus?

Metriqus targets mobile game studios, indie publishers, and freemium marketers needing campaign analytics. Its niche focus appeals to gaming-as-a-service platforms over generalist SaaS tools. Current public clients include Tiamo Games, with unlisted partners suggested through the company's claimed 10+ global partnerships and 99% satisfaction rate.

Does Metriqus offer a free trial?

Yes, Metriqus provides a 14-day free trial for its SaaS platform. Subscription pricing applies afterward, though exact tiers aren't disclosed. This model allows studios to test AI-driven marketing optimization before committing, particularly useful for indie developers with limited budgets for unproven tools.

Why does Metriqus have offices in New York and Istanbul?

Metriqus maintains dual hubs in New York and Istanbul to blend Western market access with cost-efficient Turkish tech talent. This structure supports 24/7 operations across time zones while controlling expenses—a strategic advantage for serving price-sensitive indie studios and emerging market game publishers.

What are the risks of using Metriqus?

Potential concerns include limited verifiable client traction beyond Tiamo Games, undisclosed funding/revenue figures, and geopolitical risks from Turkish operations. While pilot results show promise, the heavy reliance on one public case study makes broader performance claims difficult to assess compared to established analytics platforms.

Sources

  1. www.metriqus.com — Company description, product claims, and Tiamo Games case study
  2. tiamogames.com — Validation of notable client relationship
  3. play.google.com — Specific game mentioned in case study
  4. www.google.com — Istanbul headquarters location