Mopapp

Mopapp is a mobile app analytics platform that provides real-time intelligence on app store rankings, ad network performance, and competitive benchmarking.

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Provides mobile app developers and marketers with analytics on app store performance and competitive benchmarks.

Mopapp is a mobile app analytics platform that provides real-time intelligence on app store rankings, ad network performance, and competitive benchmarking. Founded in the early 2010s, the company emerged during the rapid growth of the mobile app economy, positioning itself as a tool for developers and brands to optimize their market strategies. While its exact founding year and headquarters location remain undisclosed in public records, Mopapp gained early traction with clients like Autodesk, Bradesco, Intuit, and Pearson, suggesting a focus on enterprise and mid-market customers.

The platform aggregates public app store data into customizable dashboards, offering insights into downloads, ratings, and revenue trends. Unlike broader analytics competitors, Mopapp emphasizes comparative benchmarking and ad network analysis—a niche that initially differentiated it but now faces pressure from consolidated platforms like App Annie (now data.ai). No funding rounds or revenue figures have been disclosed since its Seedcamp participation in 2011, indicating either bootstrapped operations or limited growth capital. Recent website activity suggests ongoing service but without significant feature updates or expansion announcements since 2025.

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Who buys this

  • Mobile app developers optimizing download and revenue performance
  • Digital marketing agencies managing app campaigns for clients
  • Enterprise brands monitoring mobile channel engagement
  • Investors analyzing app market trends

Publicly disclosed clients

  • Autodesk
  • Bradesco
  • Intuit
  • Pearson

Strengths and what to watch

Strengths

  • Specialized focus on app store ranking dynamics rather than broad analytics
  • Legacy client base including major brands like Autodesk and Intuit
  • Customizable dashboards for specific benchmarking needs

Watch for

  • No disclosed funding or growth metrics since 2011 Seedcamp involvement
  • Intense competition from consolidated platforms like data.ai (formerly App Annie)
  • Website lacks recent product updates or case studies post-2025

Key Information

Founded
2002

Frequently Asked Questions

What is Mopapp used for?

Mopapp provides mobile app developers and marketers with analytics on app store performance, including rankings, downloads, and revenue trends. The platform specializes in competitive benchmarking and ad network analysis, helping clients like Autodesk and Intuit optimize their mobile strategies through customizable dashboards.

How does Mopapp compare to App Annie?

Mopapp focuses narrowly on app store benchmarking and ad network analytics, while App Annie (now data.ai) offers broader market intelligence. Mopapp differentiates with customizable dashboards for enterprise clients, though it faces pressure from consolidated platforms with more funding and features.

What companies use Mopapp analytics?

Notable Mopapp clients include Autodesk, Bradesco, Intuit, and Pearson—primarily enterprise brands and digital marketers needing app store performance insights. The platform serves developers optimizing downloads, agencies managing campaigns, and analysts tracking market trends through comparative benchmarking tools.

Does Mopapp track real-time app rankings?

Yes, Mopapp aggregates public app store data into real-time dashboards, monitoring rankings, downloads, and revenue trends. Its customizable reports help developers and marketers spot performance shifts and benchmark against competitors—a core feature since its early 2010s launch.

Is Mopapp good for small app developers?

Mopapp’s enterprise clients suggest a mid-market to large business focus. While its benchmarking tools could benefit indie developers, the lack of disclosed pricing or freemium options makes it less accessible than some broader analytics platforms targeting smaller teams.

Has Mopapp received recent updates?

Public records show no major feature announcements or funding updates since Mopapp’s 2011 Seedcamp participation. The website remains active but lacks case studies or product roadmaps post-2025, suggesting maintenance mode rather than active development against competitors.

Sources

  1. www.mopapp.com — Product offerings and client logos
  2. techcrunch.com — Early-stage participation in Seedcamp 2011
  3. dk.linkedin.com — Description of Mopapp's intelligence services
  4. techcrunch.com — Competitive context against App Annie