Newzoo
Newzoo, founded in 2007 and headquartered in Amsterdam, is a leading provider of games market analytics and intelligence.
Profile
Provides data and analytics on the global video games market.
Newzoo, founded in 2007 and headquartered in Amsterdam, is a leading provider of games market analytics and intelligence. The company specializes in tracking and forecasting the global games market, offering data-driven insights into player behavior, revenue trends, and platform dynamics. Newzoo's flagship products include the Newzoo Platform, which provides title-level engagement and revenue data, and Business & Store Intelligence, offering platform-specific insights for Steam and Xbox.
The company's annual Global Games Market Report is widely cited by publishers, platforms, and investors, with the 2025 edition forecasting $188.8 billion in global games revenue and 3.6 billion players. Newzoo's client base spans major game publishers, platform holders, and financial analysts, with notable clients including Sony, Microsoft, and Activision Blizzard. The company has positioned itself as a key resource for strategic decision-making in an industry where monetization efficiency and platform economics are increasingly critical. Recent reports highlight the divergence between PC and console business models, with console leading growth at 5.5% YoY in 2025 while mobile growth slows in mature markets.
Who buys this
- Game publishers and portfolio leaders making investment decisions
- Corporate strategy and finance teams evaluating growth trends
- Platform and storefront partnership teams assessing market opportunities
- Consumer insights teams connecting market data to player behavior
- Investors and analysts tracking the games industry
Publicly disclosed clients
- Sony
- Microsoft
- Activision Blizzard
- Roblox
- Bandai Namco
- Capcom
- NetEase
Strengths and what to watch
Strengths
- Comprehensive title-level engagement and revenue data across PC, console, and mobile platforms
- Long-standing industry reputation with widely cited annual market reports
- Deep partnerships with major platforms including Steam and Xbox for store intelligence
Watch for
- Increasing competition from first-party platform analytics tools
- Potential market saturation in core gaming analytics services
- Dependence on self-reported data from publishers and platforms
Recent moves
Key Information
- Founded
- 2007
- Headquarters
- Amsterdam
Frequently Asked Questions
What does Newzoo do?
Newzoo provides data and analytics on the global video games market, tracking player behavior, revenue trends, and platform performance. Founded in 2007, it offers title-level engagement data, market forecasts, and business intelligence used by publishers like Sony and Microsoft for strategic decision-making.
How accurate are Newzoo's game market forecasts?
Newzoo's forecasts like their 2025 prediction of $188.8 billion in global games revenue are widely cited by major publishers and investors. Their methodology combines platform partnerships, publisher data, and proprietary models, though some figures rely on self-reported industry data.
What's included in Newzoo's Global Games Market Report?
The annual report provides revenue forecasts, player counts, and growth trends across PC, console, and mobile. The 2025 edition predicted 3.6 billion players worldwide and analyzed diverging growth rates between platforms, with consoles growing at 5.5% YoY.
Who uses Newzoo's gaming analytics services?
Major clients include Sony, Microsoft, and Activision Blizzard across publishing, platform, and investment teams. Their data informs game portfolio decisions, market entry strategies, and partnership evaluations. Corporate strategy and consumer insights teams also rely on their title-level engagement metrics.
How does Newzoo compare to other games analytics providers?
Newzoo differentiates with comprehensive title-level data and platform partnerships like Steam and Xbox. However, they face competition from first-party analytics tools. Their long industry track record and widely cited reports maintain credibility despite reliance on some self-reported data sources.
What are Newzoo's latest gaming industry insights?
Their 2026 PC & Console Report showed 7% YoY revenue growth, building on 2025 findings of console outperforming mobile in mature markets. Recent analyses highlight diverging business models between platforms, with console monetization efficiency driving growth.
Sources
- newzoo.com — 2026 market growth data and report methodology
- newzoo.com — Client logos and service offerings
- newzoo.com — 2025 market size and growth forecasts
- newzoo.com — Core product offerings and positioning