Noogata

Data Analyst Platforms

Noogata is a B2B analytics company that sells pre-built AI models to enterprise clients, primarily in retail, e-commerce, and financial services.

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Noogata sells a no-code platform that lets business users run pre-built AI models for analytics tasks like forecasting, pricing, and churn prediction.

Noogata is a B2B analytics company that sells pre-built AI models to enterprise clients, primarily in retail, e-commerce, and financial services. Founded in 2019, the company raised a $12 million seed round in March 2021 led by Team8, with participation from Skylake Capital. The company's product is a no-code platform that allows business users to deploy AI models for tasks such as demand forecasting, price optimization, and customer churn prediction without needing data science teams.

Noogata's customer base includes Colgate and PepsiCo, both named in the 2021 TechCrunch coverage of its seed round. As of mid-2026, Noogata has not publicly disclosed its revenue, headcount, or any subsequent funding rounds beyond the 2021 seed. The company operates out of the United States.

Noogata competes in a crowded market of AI-as-a-service platforms, including Dataiku, H2O.ai, and C3.ai, as well as vertical-specific analytics tools. The company's focus on pre-built 'AI blocks' rather than custom model building is its stated differentiator, though the approach has not been validated by independent benchmarks or public case studies since 2021. The company has not announced any acquisitions, major product launches, or leadership changes in the period covered by the research dossier.

The most recent public financial data available for Noogata is its 2021 seed round; no earnings reports, customer count updates, or revenue figures have been published since. The company's website (noogata.com) remains active but the research dossier contains no verifiable data from that site.

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Who buys this

  • Retail and e-commerce companies needing demand forecasting and inventory optimization
  • Consumer packaged goods (CPG) firms requiring pricing and promotion analytics
  • Financial services institutions looking for customer churn prediction models

Publicly disclosed clients

  • Colgate
  • PepsiCo

Strengths and what to watch

Strengths

  • No-code interface lowers the barrier for non-technical business users to deploy AI models without data science support
  • Pre-built 'AI blocks' reduce implementation time compared to custom model development, as claimed in the 2021 TechCrunch coverage
  • Seed backing from Team8, a venture firm with a track record in enterprise cybersecurity and AI, provides some credibility in the enterprise market

Watch for

  • No public funding or revenue disclosures since the $12 million seed round in March 2021, raising questions about growth trajectory and ability to raise follow-on capital
  • Customer concentration risk: only two named clients (Colgate and PepsiCo) are publicly known, and both were disclosed in 2021, with no new named customer wins since
  • Fierce competition from well-funded platforms like Dataiku, H2O.ai, and C3.ai, as well as from cloud-native AI services from AWS, Google Cloud, and Microsoft Azure, which offer similar no-code ML capabilities

Key Information

Industry
Data Analyst Platforms
Founded
2019

Frequently Asked Questions

What is Noogata and what does it do?

Noogata is a B2B analytics company that offers a no-code platform with pre-built AI models. Business users can deploy these models for tasks like demand forecasting, price optimization, and customer churn prediction without needing data science teams.

Who are Noogata's main customers?

Noogata's publicly known customers include Colgate and PepsiCo, both disclosed in 2021. The company targets retail, e-commerce, CPG, and financial services firms, but no new named clients have been announced since that time.

How does Noogata's no-code AI platform work?

Noogata provides pre-built 'AI blocks' that business users can deploy directly. The no-code interface eliminates the need for data science teams, reducing implementation time compared to custom model development, as described in its 2021 TechCrunch coverage.

How much funding has Noogata raised?

Noogata raised a $12 million seed round in March 2021 led by Team8 with participation from Skylake Capital. As of mid-2026, the company has not publicly disclosed any subsequent funding rounds or revenue figures.

What are the risks or concerns about Noogata?

Noogata has not disclosed funding or revenue since its 2021 seed round, raising questions about growth. It relies on only two named customers from 2021, and faces competition from well-funded platforms like Dataiku, H2O.ai, and cloud AI services.

How does Noogata compare to competitors like Dataiku or H2O.ai?

Noogata differentiates by offering pre-built AI blocks rather than custom model building, targeting non-technical users. However, it competes with Dataiku, H2O.ai, and C3.ai, as well as cloud-native ML services from AWS, Google Cloud, and Azure.

Sources

  1. techcrunch.com — Seed round amount ($12M), lead investor (Team8), co-investor (Skylake Capital), founding year (2019), named customers (Colgate, PepsiCo), and product description (no-code AI platform for e-commerce, retail, financial services)
  2. s206.q4cdn.com — Confirms that the dossier's 'Noogata 2026 annual revenue earnings results' source is actually Alphabet's Q1 2026 earnings release, not Noogata's financials; no Noogata data present
  3. investors.sensata.com — Confirms that the dossier's second 'Noogata 2026 annual revenue earnings results' source is Sensata Technologies' Q1 2026 earnings, not Noogata's; no Noogata data present
  4. www.innovate-ir.com — Confirms that the dossier's third 'Noogata 2026 annual revenue earnings results' source is INNOVATE Corp.'s Q1 2026 earnings, not Noogata's; no Noogata data present