NPAW

NPAW (Nice People at Work) is a Barcelona-based video analytics company founded in 2008, specializing in Quality of Experience (QoE) and Quality of Service (QoS) measurement for streaming platforms.

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Provides software that helps streaming services measure and improve video quality for viewers.

NPAW (Nice People at Work) is a Barcelona-based video analytics company founded in 2008, specializing in Quality of Experience (QoE) and Quality of Service (QoS) measurement for streaming platforms. The company provides real-time monitoring and AI-driven insights to optimize video playback performance, reduce buffering, and improve viewer retention. NPAW processes over 2 trillion events daily across 197 countries, serving a diverse client base of OTT platforms, broadcasters, and telecom operators.

With 200+ customers including Hulu, Rakuten, and AMC, the company has established itself as a key player in video intelligence. Its platform integrates multi-CDN switching, SLA management, and audience analytics to address technical and business challenges in streaming. Recent developments include the launch of NaLa, an AI assistant for QoE monitoring, and expanded capabilities in multicast video optimization. The company operates globally but faces increasing competition from cloud-native analytics tools offered by AWS, Google, and other infrastructure providers.

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Who buys this

  • OTT streaming platforms
  • Broadcast television networks
  • Telecommunications providers
  • Sports streaming services
  • Digital publishers with video content

Publicly disclosed clients

  • Hulu
  • Rakuten
  • AMC
  • Orange
  • Telefonica
  • Warner Media

Strengths and what to watch

Strengths

  • Processes 2+ trillion daily events with global coverage across 197 countries
  • Integrated AI-powered QoE monitoring through NaLa assistant
  • Multi-CDN switching capability reduces buffering and optimizes delivery costs

Watch for

  • Increasing competition from cloud providers' native video analytics tools
  • Dependence on streaming market growth amid industry consolidation
  • Potential feature overlap as CDN providers enhance their own analytics

Key Information

Founded
2008
Headquarters
Barcelona, Spain

Frequently Asked Questions

What does NPAW do for streaming services?

NPAW provides video analytics software that helps streaming platforms measure and improve Quality of Experience (QoE). Their tools monitor playback performance, reduce buffering, and optimize delivery across 197 countries, processing over 2 trillion daily events for clients like Hulu and AMC.

How does NPAW improve streaming quality?

NPAW uses AI-driven insights and multi-CDN switching to optimize video delivery. Their platform analyzes Quality of Service metrics in real-time, automatically adjusting streams to minimize buffering. The NaLa AI assistant provides proactive QoE monitoring across devices and networks.

What types of companies use NPAW's technology?

NPAW serves OTT platforms, broadcasters, telecom operators, and digital publishers. Notable clients include Hulu, Rakuten, AMC, and Warner Media. Their solutions help diverse video providers maintain quality across global audiences, with special capabilities for sports streaming and live events.

How does NPAW's multi-CDN switching work?

NPAW's platform dynamically routes video traffic between multiple Content Delivery Networks based on real-time performance data. This ensures optimal streaming quality while reducing bandwidth costs, automatically switching when latency or packet loss exceeds thresholds in specific regions.

What makes NPAW different from AWS or Google video analytics?

NPAW specializes exclusively in video QoE with deeper playback optimization features than general cloud analytics. Unlike infrastructure providers, they offer independent multi-CDN comparisons, dedicated streaming SLA management, and the NaLa AI assistant purpose-built for video quality monitoring.

Can NPAW help reduce video buffering for my streaming service?

Yes, NPAW's real-time analytics identify buffering causes like network congestion or device limitations. Their AI recommends optimal bitrates, CDN paths, and encoding profiles, reducing rebuffering by up to 30% for some clients while maintaining video quality across diverse viewing conditions.

Sources

  1. npaw.com — Product capabilities and QoE measurement features
  2. npaw.com — Client list and industry segments
  3. suite.npaw.com — Platform description and business focus
  4. npaw.com — Company overview and operational scale