ON24

ON24, founded in 2000 and headquartered in San Francisco, is a digital engagement platform specializing in webinar and virtual event solutions.

Reviewed by 7wData
Share Email

On this page

Profile

ON24 provides a platform for hosting and analyzing webinars and virtual events.

ON24, founded in 2000 and headquartered in San Francisco, is a digital engagement platform specializing in webinar and virtual event solutions. The company went public in 2021, raising $100 million in its IPO. ON24’s platform enables businesses to create, manage, and analyze virtual events, webinars, and content experiences, integrating AI-driven tools to enhance audience engagement and lead generation.

Its products are designed to help enterprises scale their digital marketing efforts, particularly in B2B sectors. ON24 has positioned itself as a leader in the webinar software market, consistently ranking high in customer satisfaction and engagement metrics. The company’s financial trajectory has been marked by steady growth, with a focus on expanding its AI capabilities and integrating with major platforms like LinkedIn.

Recent developments include the launch of ON24 AI Propel+, a tool aimed at automating and scaling webinar campaigns. ON24’s customer base spans industries such as technology, healthcare, and financial services, with a strong emphasis on enterprise clients. The company’s ability to adapt to the increasing demand for virtual engagement solutions has been a key driver of its success, though it faces challenges in maintaining growth amid competition and market saturation.

Track ON24 and 240+ vendors.

48k+ subscribers read the daily AI & data note. One email, both newsletters. Unsubscribe anytime.

Who buys this

  • Enterprise businesses in technology
  • Healthcare and life sciences companies
  • Financial services firms
  • Marketing and sales teams
  • Educational institutions

Strengths and what to watch

Strengths

  • Strong market position in webinar software, consistently ranked #1 by G2
  • Integration with LinkedIn for audience targeting and engagement
  • AI-driven tools like AI Propel+ for automating webinar campaigns

Watch for

  • Increasing competition in the virtual event and webinar space
  • Dependence on enterprise clients for revenue
  • Potential challenges in scaling AI-driven features effectively

Key Information

Founded
2000
Employees
482
Headquarters
San Francisco
Country
United States

Frequently Asked Questions

What is ON24 and what does it do?

ON24 is a digital engagement platform specializing in webinar and virtual event solutions. Founded in 2000 and headquartered in San Francisco, it provides tools for creating, managing, and analyzing online events. The platform serves enterprises across tech, healthcare, and financial sectors with AI-driven engagement and lead generation features.

How does ON24's AI Propel+ work for webinars?

ON24's AI Propel+ automates and scales webinar campaigns using artificial intelligence. It enhances audience engagement through personalized content delivery and real-time analytics. The tool helps marketing teams optimize attendance, interactions, and lead generation without manual intervention, particularly benefiting large-scale enterprise webinar programs.

What types of companies use ON24's platform?

ON24 primarily serves enterprise clients in technology, healthcare, and financial services. Its platform is also adopted by marketing teams, sales organizations, and educational institutions. The solution is designed for businesses needing scalable, AI-enhanced webinar and virtual event capabilities for large audiences.

How does ON24 integrate with LinkedIn?

ON24 offers direct integration with LinkedIn for targeted audience engagement. This allows businesses to promote webinars to professional networks, track participant LinkedIn profiles, and generate qualified leads. The integration enhances B2B marketing efforts by connecting webinar content with professional social media channels.

How does ON24 compare to other webinar platforms?

ON24 ranks #1 in customer satisfaction for webinar software (G2) and focuses on enterprise needs. Unlike general-purpose platforms, it offers specialized AI tools like Propel+ and deep LinkedIn integration. However, it faces competition from more affordable solutions targeting smaller businesses.

When did ON24 go public and how is it performing?

ON24 went public in 2021, raising $100 million in its IPO. The company shows steady growth with expanding AI capabilities and enterprise client base. While maintaining strong webinar market position, it faces challenges from increasing competition and dependence on large corporate customers.

Sources

  1. www.on24.com — Company overview and product details
  2. www.sec.gov — IPO and financial details
  3. www.bloomberg.com — Recent news context
  4. www.statkraft.com — Market and financial context