ONE LOOMA LTD
One Looma Ltd, operating as Looma, is a UK-based insurtech startup that has pivoted from its initial focus on in-store digital media platforms to developing AI-driven insurance monitoring tools.
Profile
An AI-powered app that monitors insurance policies and recommends optimal times to switch or renew based on personal preferences and market trends.
One Looma Ltd, operating as Looma, is a UK-based insurtech startup that has pivoted from its initial focus on in-store digital media platforms to developing AI-driven insurance monitoring tools. Founded by Johnny Ta and Cole Johnson, the company now offers a mobile app called 'Looma Agent' that continuously tracks users' insurance policies, analyzes market trends, and provides personalized recommendations on when to switch or renew coverage. As of June 2025, the app monitors 13,668 policies monthly with a reported 7-day rolling market average of £699.
The company appears to be in growth mode, with Dan DelGiudice joining in June 2025 to lead retail media partnerships, suggesting potential expansion into embedded insurance offerings. Looma's technology connects to users' insurance emails and combines this data with simple one-tap feedback to learn individual preferences around pricing tolerance and switching intent. The app is currently available on iOS with an Android version listed as 'coming soon' on their website.
While Crunchbase lists Looma as a Series B company, specific funding amounts and valuation remain undisclosed. The company's pivot from retail media to insurtech represents a significant strategic shift that began showing traction in 2025.
Who buys this
- Price-sensitive insurance customers looking to optimize premiums
- Tech-savvy consumers who want automated policy management
- Young professionals with multiple insurance products (auto, renters, etc.)
- Frequent insurance switchers seeking data-driven decisions
Strengths and what to watch
Strengths
- Behavioral learning system that improves recommendations based on user feedback patterns
- Email integration that automatically tracks policy changes and renewal dates
- Market benchmarking that compares individual rates against anonymized peer data
Watch for
- Recent pivot from retail media to insurtech may indicate unstable product-market fit
- Android version still not launched despite being 'coming soon' on website
- Reliance on user email access raises potential privacy concerns
Recent moves
Key Information
- Founded
- 2015
- Headquarters
- Stockport, Greater Manchester
Frequently Asked Questions
What is Looma's insurance app?
Looma Agent is an AI-powered mobile app that monitors users' insurance policies, analyzes market trends, and recommends optimal times to switch or renew coverage. It connects to insurance emails, tracks policy changes, and learns user preferences through feedback. Currently iOS-only with Android coming soon.
How does Looma's AI recommend when to switch insurance?
Looma's app combines email data on your existing policies with market trend analysis and anonymized peer comparisons. It learns your price tolerance and switching preferences through one-tap feedback, then suggests when better deals are available. The system improves recommendations based on your usage patterns over time.
Who should use the Looma insurance app?
Looma targets price-sensitive insurance customers, tech-savvy policy managers, and young professionals with multiple policies. It's ideal for frequent insurance switchers wanting data-driven decisions. The app currently monitors nearly 14,000 policies monthly, suggesting traction among these segments in the UK market.
Is Looma's insurance monitoring app safe to use?
Looma requires email access to track policies, which raises privacy considerations. However, the company states it only processes insurance-related emails. Users should review permissions carefully. The app uses anonymized peer data for comparisons and appears focused solely on insurance optimization functions.
What insurance types does Looma monitor?
While specifics aren't disclosed, Looma's customer segments suggest it handles auto, renters, and likely other common personal insurance products. The app's ability to track multiple policies makes it suitable for users with several insurance needs. Market comparisons appear comprehensive across monitored policy types.
How successful has Looma been since pivoting to insurance?
Looma reports monitoring 13,668 policies monthly as of mid-2025, with a £699 rolling market average. The company added a retail media partnerships lead in June 2025, signaling expansion plans. However, being a recent pivot from digital media, long-term product-market fit remains unproven.
Sources
- go-looma.com — Current product offering and features
- www.linkedin.com — Recent executive hire and company focus
- www.linkedin.com — Co-founder background
- www.crunchbase.com — Company funding stage and historical context