Ookla
Ookla, founded in 2006 and headquartered in Seattle, specializes in network intelligence, competitive benchmarking, and customer experience analytics.
Profile
Ookla provides tools and data to measure and improve network performance for businesses and consumers.
Ookla, founded in 2006 and headquartered in Seattle, specializes in network intelligence, competitive benchmarking, and customer experience analytics. Originally a division of Ziff Davis, Ookla became a key player in connectivity insights, offering tools like Speedtest, Downdetector, Ekahau, and RootMetrics. These products help organizations optimize Wi-Fi and 5G networks, enhance digital experiences, and ensure reliable connectivity.
In March 2026, Accenture acquired Ookla for $1.2 billion, aiming to integrate its data products into Accenture’s offerings for communications service providers, hyperscalers, and enterprises. Ookla’s platform processes over 250 million consumer-initiated tests monthly, providing detailed insights into network performance, quality of service, and user experience. The acquisition reflects the growing importance of network data across industries, particularly as AI scales and demands robust connectivity.
Ookla’s team of approximately 430 experts in software engineering, radio frequency engineering, and data science positions it as a leader in network intelligence. The company’s 2025 revenue was $231 million, representing 16% of Ziff Davis’ total revenue. Post-acquisition, Ookla aims to expand its global footprint under Accenture’s umbrella, leveraging its expertise to drive better business outcomes for clients.
Who buys this
- Communications service providers (CSPs)
- Hyperscalers and cloud providers
- Enterprises with private 5G and Wi-Fi networks
- Government agencies monitoring ISP performance
Strengths and what to watch
Strengths
- Global leader in network intelligence with over 250 million monthly consumer-initiated tests
- Portfolio of widely recognized brands like Speedtest and Downdetector
- Deep expertise in radio frequency engineering and data science
Watch for
- Integration challenges post-Accenture acquisition
- Potential customer churn during ownership transition
- Increased competition in the network intelligence space
Recent moves
Key Information
- Founded
- 2006
- Employees
- 430
- Headquarters
- Seattle
- Country
- United States
Frequently Asked Questions
What does Ookla do?
Ookla provides network intelligence tools like Speedtest and Downdetector to measure connectivity performance. Their platform processes 250+ million monthly tests, helping businesses optimize Wi-Fi/5G networks. Acquired by Accenture in 2026, they serve telecoms, enterprises, and governments with data-driven insights on quality of service and user experience.
Why did Accenture buy Ookla?
Accenture acquired Ookla for $1.2B to integrate its network analytics into enterprise solutions. Ookla’s 430+ experts and 250M monthly tests complement Accenture’s digital transformation services, particularly for communications providers and hyperscalers needing AI-ready connectivity data. The deal closed March 2026.
Is Speedtest owned by Ookla?
Yes, Speedtest is one of Ookla’s flagship products for measuring internet performance. Alongside Downdetector and RootMetrics, it helps consumers and businesses benchmark connectivity. These tools became part of Accenture’s portfolio after the 2026 acquisition, maintaining Ookla’s branding.
Who are Ookla's main customers?
Ookla serves telecom providers, cloud hyperscalers, enterprises with private networks, and government agencies. Their 2025 revenue reached $231M, representing 16% of Ziff Davis’ total. Clients use Ookla’s data to optimize infrastructure and troubleshoot connectivity issues across 5G and Wi-Fi environments.
How accurate is Ookla's network data?
Ookla’s platform processes 250+ million consumer-initiated tests monthly, analyzed by 430+ engineers and data scientists. Case studies with Boingo and ICTA demonstrate its reliability for benchmarking. The methodology focuses on real-world performance metrics rather than controlled lab environments.
What are alternatives to Ookla Speedtest?
While Speedtest dominates consumer testing, enterprises compare Ookla to tools like Cisco ThousandEyes or Nokia AVA for network analytics. However, Ookla’s acquisition by Accenture positions it uniquely for integrated AI-driven insights, especially in 5G and hybrid cloud environments.
Sources
- www.businesswire.com — Accenture’s acquisition of Ookla
- www.businesswire.com — Ziff Davis’ sale of Ookla to Accenture
- www.ookla.com — Ookla’s case study with Boingo
- www.ookla.com — Ookla’s case study with ICTA