Oriane
Oriane is an AI-powered video intelligence platform that analyzes content across TikTok, Instagram, and YouTube to surface trends, brand mentions, and creator partnerships.
Profile
Analyzes video content across social platforms to identify brands, products, and trends that text-based tools miss.
Oriane is an AI-powered video intelligence platform that analyzes content across TikTok, Instagram, and YouTube to surface trends, brand mentions, and creator partnerships. Founded in the early 2020s, the company has positioned itself as a tool for marketers and brands to navigate the increasingly video-dominated social media landscape. Unlike traditional social listening tools that rely on text analysis, Oriane's AI processes visual and audio content, identifying products, logos, and contextual elements within videos.
The platform is used by brands like Hennessy, Google, and Woo Influence, as evidenced by client logos on its site. Oriane's 2026 financial services sector report analyzed 8,415 finance-related videos with 1.11 billion views, demonstrating its capability to process large volumes of video data. The company offers a freemium model with paid tiers for advanced features, though specific pricing and revenue figures are not publicly disclosed. What makes Oriane notable in mid-2026 is its focus on audio-only brand mentions that text-based tools miss - their analysis found 99% of Fidelity mentions on Instagram and TikTok were audio-only, invisible to conventional monitoring platforms.
Who buys this
- Consumer brands running video marketing campaigns
- Agency social media analysts
- Influencer marketing teams
- Competitive intelligence professionals
- Market research firms
Publicly disclosed clients
- Hennessy
- Woo Influence
Strengths and what to watch
Strengths
- Multimodal analysis combining visual, audio and text recognition where competitors only read captions
- Specialized in detecting audio-only brand mentions that evade text-based tools
- Freemium model lowers barrier for initial adoption by marketing teams
Watch for
- Reliance on platform APIs that could change access terms (TikTok/Instagram/YouTube)
- Potential false positives in visual/audio brand detection at scale
- Competition from larger social listening platforms adding video analysis
Key Information
- Founded
- 2020
Frequently Asked Questions
What is Oriane and what does it do?
Oriane is an AI platform that analyzes video content across TikTok, Instagram, and YouTube to detect brands, products, and trends. Unlike text-based tools, it processes visual and audio elements, identifying logos and contextual mentions that traditional social listening misses. Used by brands like Hennessy and Google.
How does Oriane detect audio-only brand mentions?
Oriane's AI analyzes spoken content in videos where brands aren't visually shown or textually mentioned. Their research found 99% of Fidelity mentions on Instagram/TikTok were audio-only, invisible to conventional tools. This gives marketers complete visibility into organic brand conversations happening in video formats.
Which companies use Oriane for video analysis?
Oriane's website showcases Hennessy, Google, and Woo Influence as clients. The platform serves consumer brands, agencies, and market researchers needing video intelligence. Its 2026 financial services report analyzed 8,415 videos, demonstrating enterprise-scale capabilities for tracking brand presence across social video platforms.
What makes Oriane different from other social listening tools?
Oriane combines visual, audio, and text analysis while competitors primarily scan captions. Its multimodal AI detects products and logos within video frames and identifies spoken brand mentions. This captures 100% of video-based brand references, including those missed by text-only platforms.
Does Oriane offer a free version for small teams?
Yes, Oriane operates on a freemium model with basic video analysis capabilities available at no cost. Paid tiers unlock advanced features for larger marketing teams and agencies. Exact pricing isn't public, but the free tier lowers adoption barriers for initial video intelligence exploration.
What are the limitations of video intelligence platforms like Oriane?
Oriane relies on platform APIs that could change access terms. At scale, visual/audio detection may produce false positives. As major social listening players add video analysis, specialized tools face competition. However, Oriane's audio detection remains a key differentiator in mid-2026.
Sources
- www.oriane.xyz — Company description, client logos, and product capabilities
- www.oriane.xyz — Analysis methodology and audio-only mention statistics
- www.oriane.xyz — Use cases and search methodology examples
- cdn.prod.website-files.com — Client logo evidence